AI Generated Images: Guidelines & Panel Discussion

As AI-generated imagery becomes more common across the charity sector, organisations are facing new questions around ethics, accuracy, representation, and responsible use. Join The Saltways for an open, practical online session exploring how charities can navigate this evolving landscape with confidence and care.

This session will cover:

• Key guidelines for using AI-generated images safely and ethically
• Risks to be aware of - from bias and misinformation to safeguarding concerns
• When AI imagery can be helpful (and when it shouldn’t be used)
• How to maintain authenticity and trust in supporter communications
• Real examples from the sector and emerging best practices

You’ll also hear from a panel of experts sharing their perspectives on creativity, safeguarding, fundraising, and digital comms followed by time for questions and discussion.

Who it’s for:
Communications teams, fundraisers, content creators, digital leads, safeguarding officers, and anyone exploring the role of AI in storytelling.

Join us for a grounded, honest conversation designed to help charities use AI imagery responsibly and with confidence.

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