AI in Action - 5 Tools Reshaping Marketing and Brand Strategy

Presented by Dean Williams, Senior Business Consultant, Goldsmiths University of London.

Dean Williams will share his expert insights on the latest AI trends, innovations, and their practical applications in the business landscape. This is a unique opportunity to gain valuable knowledge, network with fellow alumni, and explore how AI can drive your business forward.

Transform the way you work with this practical, results-driven workshop designed exclusively for SME owners and decision-makers. Discover how to leverage five powerful Generative AI tools that are revolutionising small business marketing and branding efforts. Through interactive demonstrations and hands-on exercises, you'll learn how to implement these tools to increase productivity, reduce costs, and drive innovation in your marketing activities.

This full-day workshop includes a networking lunch and refreshments, providing valuable opportunities to connect with fellow business owners and share insights.

Key Objectives:

Discover how to cut content creation time by 50% using platforms like ChatGPT and Claude
Learn to generate professional marketing visuals and brand assets using AI tools
Implement AI-driven data analysis to make informed business decisions
Develop a 30-day action plan to integrate AI tools into your existing marketing/branding process

Your Takeaways:

Hands-on experience with five leading AI tools, including practical applications for your business
A strategic implementation plan to train your team and scale AI use across your business

To join this workshop you or your business needs to reside within the following GM authorities:Bolton, Bury, Oldham, Manchester, Rochdale, Salford, Stockport, Tameside or Trafford, Wigan.

You also need to be:

The owner of a business

An aspiring entrepreneur with a business idea you want to develop.

PLEASE NOTE: The Build A Business programme of funded workshops have limited places. Failure to attend on two separate occasions without prior cancellation will result in you being barred from attending future workshops. This is due to the cost of setting up each workshop and making preparations based on the number of sign-ups. This includes Know Your Market; IP - Protect Your Assets; Business Basics; and Marketing: The Essentials.

For more information go to: www.buildabusinessgm.org

Build a Business in GM Libraries is part funded by the UK Shared Prosperity Fund and managed by Manchester City Council. The project runs until March 2025.

AI in Action: 5 Tools Reshaping Marketing & Brand Strategy