AI in Construction: Practical Tools like ChatGPT for Business Success

AI IN CONSTRUCTION: PRACTICAL TOOLS LIKE CHATGPT FOR BUSINESS SUCCESS

In this hands-on session, we’ll explore how GenAI, especially tools like ChatGPT, can be used across a construction business to boost productivity, improve communication and streamline everyday tasks.

Rather than abstract tech talk, we’ll focus on real-world, practical applications: writing tenders faster, creating site updates, drafting professional emails, generating marketing content, supporting team onboarding and more. You’ll see how AI can help reduce admin overload, improve consistency and help small and large firms alike operate more efficiently.

This session is designed specifically for the construction industry, recognising the need for trusted, repeatable systems that save time without sacrificing quality. Whether you’re a contractor juggling multiple jobs or a larger business managing teams and clients, you’ll walk away with AI tools, prompt frameworks, and clear strategies that support real business success - right away.

Who should attend?

This course is aimed at marketing professionals, social media managers, and business development leaders within the construction industry who are looking to enhance their digital presence and leverage their social media platforms as a strategic tool for brand visibility.

It is also highly beneficial for construction business owners and team members responsible for managing online marketing efforts, seeking to explore innovative ways to showcase projects, attract new clients, and recruit talent through engaging content.

Whether you are new to social media or looking to refine your strategy, this session will provide valuable insights tailored specifically to the needs of the construction sector.

Topics Covered include:

· Understanding AI LMMs and their value proposition

· AI in construction and beyond

· How AI functions and its potential for your firm

· Using AI for day-to-day construction admin

· AI for internal team support and onboarding

· Mastering effective prompting and building your own AI playbook

· Ways to brainstorm content with AI

· How to refine AI output and incorporate your expertise

· Using AI for tenders, case studies, marketing, business planning, decision making and client communications

· Creating an AI policy

· Key considerations for using AI-generated content in your marketing

· A live demo of how ChatGPT works

· Q&A

Date: Thursday, 15 January 2026

Time: 9:15am – 1pm

Venue: CITB NI, 17 Dundrod Road, Crumlin, Co Antrim BT29 4SR

Programme:

9:15-9:30am: Registration, Tea & Coffee

9:30-9:45am: Presentation on CITB NI Products and Services

9:45am-1pm: AI in Construction: Practical Tools like ChatGPT for Business Success

Trainer Overview:

Tina Calder - is the founder and chief vision officer of Excalibur Press with an extensive career spanning the PR, communications, media and marketing sectors, Tina has built a reputation as an effective trainer and facilitator, specialising in the use of AI and large language models in business operations and marketing.

Tina has worked with a range of clients across various sectors, including construction, manufacturing, and legal services, providing targeted training sessions that address the unique challenges of each industry. Her training covers a broad spectrum of topics, from using AI tools like ChatGPT to enhance business operations to effectively communicating your brand message on social media and other digital platforms.

Cost:

FREE to CITB NI registered employers – please have your registration number to hand when booking

£25 for non-CITB NI registered attendees

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