AI in Sales: Balancing Automation with Human Connection

As AI continues to transform the sales landscape, how can we preserve the human touch that fosters genuine connections and drives successful deals? While AI enhances efficiency—automating tasks such as data entry, lead scoring, and insights generation—sales excellence still relies on storytelling, emotional intelligence, and trust-building.

This Women in Sales event, hosted by AlphaSense x Women in Tech forum, will bring together sales trailblazers to explore how professionals at all levels, Enterprise Account Executives, Sales Leaders, and aspiring leaders, can integrate AI into their workflows while maintaining the essential human qualities that define high-impact sales leadership.

Meet Our Speakers:

• Loren-Lee Kolidadis, Sales Director - Strategic Sales EMEA, AlphaSense
• Ambria Turner, Director Account Management, AlphaSense
• Alexandra Mele, RVP Regulated Industries, Salesforce
• Ana Cavez, Enterprise Sales Leader UK&I, AWS
• Moderated by, Angie Vaux, Founder & CEO, Women in Tech forum

Key Panel Discussion Points

Enhancing Personalisation with AI – How AI-driven insights can help tailor sales strategies, strengthen client relationships, and empower leaders to scale personalisation across teams.

The Power of Storytelling – Why compelling narratives remain a critical tool for differentiation in enterprise sales, from individual deal-making to shaping strategic sales initiatives.

Soft Skills and the Future of Sales – As automation advances, sales professionals must master AI while honing human-centric skills such as empathy, adaptability, and critical thinking—essential not only for top-performing AEs but also for those leading teams.

AI and Data-Driven Pipeline Generation – How AI and data insights can streamline prospecting, accelerate pipeline growth, and help sales leaders optimise team performance in a rapidly evolving landscape.

Why This Matters Now

Automation – McKinsey predicts that 50% of work currently done by humans will be automated by 2055.

Upskilling – Between 40 million and 160 million women worldwide may need to transition into new roles by 2030 due to AI, robotics, and automation.

Soft Skills – Deloitte forecasts that 75% of future jobs will require stronger capabilities in areas such as critical thinking, collaboration, and emotional intelligence—skills that differentiate elite sales professionals and leaders alike.

Who Should Attend?

Enterprise sales professionals, revenue leaders, and ambitious salespeople looking to future-proof their careers. Whether you’re an Individual Contributor aiming to elevate your sales approach or a Sales Leader focused on building high-performing teams, this event will provide actionable insights on leveraging AI without losing the human element that drives success.