AI Lab (CPT) - Matillion Maia + Snowflake Cortex

Matillion Maia

Unstructured data is everywherem, from customer conversations and support tickets to documents, emails, and beyond. Turning that data into structured, actionable insights can unlock enormous value for any organisation.

In this hands-on, outcome-focused session, we’ll demonstrate how Matillion can act as the central orchestration engine for automating, enriching, and operationalising unstructured data workflows in Snowflake. Using Snowflake Cortex, we’ll show how to transform raw, messy text into structured insights, deploy Retrieval-Augmented Generation (RAG) pipelines, and automate intelligent response generation with Cortex Search Services, all coordinated by Matillion and guided by Maia, your AI-powered assistant.

While our live example will focus on call centre transcripts, the methods and patterns you’ll learn can be applied to a wide range of unstructured data use cases across industries.

By the end of the session, you’ll see how combining Matillion’s orchestration with Snowflake’s AI capabilities can help you:

• Seamlessly integrate unstructured data sources
• Apply AI-driven transformation and enrichment
• Build scalable, automated pipelines for downstream use

Whether you work in customer service, operations, or data engineering, you’ll walk away with a blueprint for turning any unstructured dataset into structured business intelligence.