AI TECH TALK: AI Knows You Better - The Power of Hyper-Personalisation

Today’s customers, whether individuals or organisations, no longer settle for “good enough." They expect experiences that feel personal, customized, almost effortless. From the ads they see to the services they use, they look for brands and partners that truly understand them.

To meet these expectations, marketers are turning to AI-driven insights and tools to design hyper-personalised content, offers and journeys that resonate at every touchpoint. The result? A new kind of customer relationship, built on relevance and data-powered creativity.

Join us on 13 November at the INSEAD Middle East Campus for the next AI TECH TALK with Wolfgang Ulaga, Professor of Management Practice and Co-Director of the INSEAD Marketing & Sales Excellence Initiative (MSEI). We'll welcome a distinguished panel of industry leaders:

• Marie de Ducla, Google Ads - Sales Lead - Retail, Travel, Government, Consumer goods & services, Google
• Joe Abi Akl (MBA'11D), Partner, IMEA Retail & Consumer Practice Head, Oliver Wyman
• Danil Starobogatov, Vice President, Marketing & Communications, AIQ

Together, we’ll examine how AI is rewriting the marketer’s playbook - shifting from reactive campaigns to predictive, data-driven strategies that deepen customer understanding, strengthen loyalty, enhance value creation and drive sustainable growth.

This event is part of the AI TECH TALKs - a space for real conversations about AI’s impact on business and society. Hosted at INSEAD Middle East Campus and featuring industry experts and INSEAD faculty, these exclusive events deliver meaningful dialogue, valuable connections and practical insights.