AI Tools for Start-Ups: For Growth, Productivity, and Creativity

Course Description

This interactive, hands-on workshop introduces start-up founders and small business owners to the latest AI tools that can accelerate growth, improve productivity, and boost creativity. Participants will explore practical ways to use AI for marketing, content creation, research, and strategic decision-making. The course combines live demonstrations, guided practice, and discussions designed to inspire confidence and innovation in leveraging AI across business operations.

Aims

• To empower start-up founders with practical knowledge of AI tools that can enhance productivity and creativity.
• To demystify AI and build confidence in applying it effectively for marketing, research, and operations.
• To encourage innovative thinking and experimentation with accessible AI applications.
• Send participants away with tools and access to services.

Learning Objectives

• Identify key AI tools (e.g., ChatGPT, Claude, Perplexity, Gamma) and their business applications.
• Use AI to generate marketing content and improve audience engagement.
• Apply AI for market research, insights, and strategic planning.
• Develop workflows that integrate AI efficiently into start-up processes.

Target Audience

This course is designed for entrepreneurs, small business owners, and start-up founders who want to integrate AI into their daily business operations without requiring technical expertise.