The Psychology of AI in Business: Brand, Ethics & Smart Productivity

Course Description

(Please scroll down for a full agenda)

In a world where AI can write your emails, build your brand assets, analyse your audience, and even create full presentations in minutes, many psychology-led professionals are asking two key questions:

“How can this help my practice or business?”
…and…
“How do I use it ethically, safely, and without losing my human voice?”

This one-day, highly interactive workshop is designed specifically for psychologists, coaches, and human-development practitioners who want to use AI confidently, responsibly, and creatively in their work.

You’ll explore how tools such as ChatGPT, Claude, Perplexity, Gamma, and Napkin AI can support:

· ethical branding and communication

· behaviour-change messaging

· client engagement and psychoeducation

· research, synthesis, and insights

· productivity and workflow design

· marketing with integrity and psychological depth

We’ll also examine bias, misinformation, brand risk, and over-automation, helping you build a healthy, psychologically informed relationship with AI.

Expect laughter, live demos, honest conversations, and plenty of “wow, I didn’t know it could do that.”

MINI EXERCISES

Engagement, Humour & Hands-On Ideas: Lets have a laugh

Rapid-fire demos: How to use each tool

Embody-the-tool exercises: Helps demystify differences.

How to Keep AI Content Feeling Human

Here’s the framework we’ll teach (psychology-informed, simple, memorable):

H.U.M.A.N. Framework

H – History

U – Unfiltered

M – Meaning

A - Affection

N – Nuance

How to Ask AI Better Questions

Not Any Old Prompt Will Work!

This section will teach:

· How psychologists can ask deeper, more structured questions

· How to avoid AI hallucinations (Perplexity helps here)

· How to get GPT and Claude to generate your tone of voice

· How to get AI to push back, challenge, or ask clarifying questions

· How to structure prompts for brand-aligned content

· How to get more creative outputs with constraints (important for Gamma)

Prompting Framework: Q.U.E.S.T.

A simple, memorable structure psychologists will love.

We will teach you a simple way to ask questions and get great results.

EVEN MORE EXERCISES

Hands-On for Human vs AI LinkedIn Battle: like a game show

Prompt Surgery: Lets pull this prompt apart

The Human Touch Challenge: Vote on the version that “feels like a real human.”

Brand Voice Tuning: AI builds a brand voice profile.

Full-Day Agenda

The Psychology of AI in Business: Brand Strength, Ethical Practice & Smart Productivity

10:00 – 10:20 | Welcome, Warm-Up & The Psychology of AI

· Icebreaker: “Two Truths and a Lie — AI Edition”

· Quick exploration of how AI fits into human behaviour, identity, and communication

· Overview of the day

10:20 – 11:05 | Meet the Tools: GPT, Claude, Perplexity, Gamma & Napkin AI

A fast-paced, playful show-and-tell covering each tool’s personality, strengths and blind spots, using the comparisons from your uploaded material.
Quick guessing game: “Which AI said this?”

11:05 – 11:15 | Morning Break (10 minutes)

Stretch, breathe, connect.

11:15 – 12:15 | Branding, Authenticity & Voice: Psychology Meets AI

· GPT & Claude exercise: 3 versions of your brand voice

· Discuss brand mismatch, trust issues & authenticity (draws from platform risks).

· Reflection in workbook: which version feels human?

12:15 – 13:00 | Try-It-Yourself Lab #1 — Ethical Marketing with AI

Using workbook templates:

· Social proof, emotional framing, urgency

· Evaluate the ethics, psychological impact, and alignment with your audience

13:00 – 13:45 | Lunch Break (45 minutes)

Encouraged: “AI-Free Zone Challenge”

13:45 – 14:30 | Research Without Overwhelm — Perplexity + Claude Workflow

Step-by-step sequence:

1. Perplexity:

2. Claude:

3. Napkin AI:

4. GPT:

14:30 – 14:40 | Afternoon Break (10 minutes)

Space to recharge brains.

14:40 – 15:35 | Keeping It Human + Better Prompts

Part A: Why AI Content Gets Ghosted on LinkedIn

· The “AI signature” that platforms deprioritise

· Why generic AI content lacks emotional depth & context

· How humans instantly detect “template thinking”

Part B: H.U.M.A.N. Framework
History — Unfiltered — Meaning — Affection — Nuance
For turning AI drafts into psychologically rich, personal content.

Part C: Better Questions with Q.U.E.S.T.
How to craft prompts that generate aligned, accurate, human-feeling output.

Part D: Activities

· Prompt Surgery

· Human vs AI LinkedIn Battle

· Rewrite-the-robot challenge

This session is lively, psychological, reflective, highly practical.

15:35 – 16:00 | Ethical Edges + Final Reflection & Action Planning

· Bias, hallucinations, brand risks, disclosure

· Personal AI ethics checklist

· Workbook final pages:

· Top 3 takeaways

· “This week’s AI experiments”

· Your first human-centred AI workflow
(Uses “Reflection” and “Action Plan” pages.)