AI Webinar Series 2/3 - BCS London West Branch

Actions and Detail Panel


Event Information

Share this event

Date and Time



Online Event

Event description
Business Models and AI

About this Event


Professor Ashley Braganza

Dr Weifeng Chen

Mr Andrew Wood


Talk on topic 4:00pm to 4:50pm

Q&A 4:50pm to 5:00pm


The fragility of conventional organisational models is apparent in almost every industry AI touches. Never has the imperative – transform or perish – had greater significance.

Ashley, Weifeng and Andrew will provide insights into this by talking on

• Platform vs. Traditional Business models

• How AI is transforming Business Models

• AI-based Business Model Innovation

• Strategies for senior leaders


Professor Ashley Braganza:

He is Deputy Dean for the College of Business, Arts and Social Sciences, Brunel University London and holds the Chair in Organisational Transformation. He is the founder of the Centre for Artificial Intelligence. His research interests encompass the effects of AI, big data, change management, strategy implementation, process and knowledge management and transformation enabled information systems. He has published over 100 papers in prestigious academic and practitioner journals and three books. He has carried out over 50 consultancy assignments with large public and private organisations.

Dr Weifeng Chen:

He is a Senior Lecturer in Brunel University London and specialises in technology adoption and innovation management. He is a founding member of the Centre for Artificial Intelligence, at Brunel University London. His current research focuses on the impact of Artificial Intelligence on business models and value chain optimisation. More broadly Weifeng specialises in international strategic product, service, and organisational innovation management. His academic work have appeared in leading international journals and books on business and management.

Mr Andrew Wood - to follow

Our events are for adults aged 16 years and over.

Share with friends

Date and Time


Online Event

Save This Event

Event Saved