How does your brand appear in GhatGPT searches? Does it appear at all? How do you compare with competitors? How to boost your visibility?
AI-powered discovery (AIO/ AEO/ GEO - AI optimisation) is reshaping how people find, evaluate, and interact with content — across ChatGPT, Perplexity, Gemini, Claude, and other LLM-driven engines. "25% of our pipeline comes from LLM referrals" say founders on LinkedIn.
This session will walk you through how search behaviour is changing, how to secure pipeliene from LLM mentions, what data LLMs actually pull from, and how to strategically position your brand, product, or content for AI-first visibility.
You’ll walk away understanding not just what AIO is, but how to implement it — with concrete frameworks, examples, and tools you can start using.
Presented by Anastasia Yushkina - AI Automation Lead and Marketing specialist @ ably.com | Linkedin: https://www.linkedin.com/in/anayush/
💡 What You’ll Learn
- AIO/ AEO / GEO vs SEO — decoding the new search ecosystem, how to secure traffic and conversions from it
- How LLMs “see” your brand — insights into prompt behavior, source prioritization, and model-specific tendencies (OpenAI, Anthropic, Google, etc.).
- Where AI models pull their knowledge from — most frequent content sources across ChatGPT, Claude, Gemini, and Perplexity.
- Optimisation frameworks for AIO/AEO — practical strategies to make your site, content, and brand “AI-readable.”
- Real stats & examples — data-backed trends AIO conversions and journeys, how to track it.
- Tools & metrics for tracking AIO success — discover the emerging analytics ecosystem around AI-driven search.
⚙️ Audience: founders, marketers, SEO professionals, content creators, product builders, and anyone curious about the next phase of discoverability.
