AI@Biz: Hospitality

AI@Biz – AI in Hospitality: Productivity, Personalisation and Sustainable Growth

AI’s transformative potential for productivity, service quality, sustainability, and competitiveness is reshaping the hospitality sector. From personalised guest experiences and smart operations to sustainability management and workforce augmentation, AI is becoming a core enabler of value creation across hotels, food services, and tourism-related businesses.

As part of its AI@Biz event series, Manchester Metropolitan University Business School, in collaboration with department of Operations, Technology, Events and Hospitality Management (OTEHM), The Manchester College Business Innovation Hub and the Greater Manchester Chamber of Commerce, brings together regional stakeholders to explore how AI can be practically adopted, responsibly deployed, and effectively scaled within the hospitality sector, with a strong Greater Manchester focus.

This half-day event is designed to inform, inspire, and support hospitality businesses of all sizes, including SMEs, large operators, entrepreneurs, educators, and researchers. It will showcase how AI is already being used to address sector-specific challenges such as rising operating costs, labour shortages, sustainability pressures, changing guest expectations, and digital skills gaps.

By convening diverse voices from industry, education, and research, this AI@Biz event aims to strengthen the regional AI ecosystem for hospitality, supporting smarter operations, sustainable growth, and more resilient businesses—while keeping guest experience and human empathy at the centre of innovation.

What you’ll learn

ü How AI is being used in hospitality to optimise energy use, reduce food waste, and track sustainability KPIs

ü How hotels and operators are delivering personalisation at scale using AI-driven guest insights and digital concierge tools

ü Practical AI solutions for SMEs, including marketing automation, dynamic pricing, demand forecasting, and reputation management

ü How to build AI skills in the hospitality workforce while balancing innovation with guest empathy

ü Opportunities for academic–industry collaboration and regional support

Who should attend

ü Hospitality business owners and managers

ü SMEs and large hospitality groups

ü Entrepreneurs, researchers, and policymakers

ü Educators, trainers, and skills providers

ü Innovation, digital, and operations leads

Why attend

ü Hear real-world case studies from industry and academia

ü Discover accessible, low-cost AI tools you can use now

ü Network with regional hospitality and AI leaders

Gain insight into skills development and collaboration pathways

The event includes expert talks, a panel discussion, and networking over lunch.

Join us to explore how AI can support smarter, more sustainable, and more human-centred hospitality.

Please send you inquiries to event organisers addressing Dr Nader Virk (n.virk@mmu.ac.uk) or Ruth Potter (rpotter@tmc.ac.uk)

AI@Biz: AI in Hospitality
AI@Biz | OTEHM | The Manchester College Business Innovation Hub

Note: Your registration details will be shared only between Manchester Metropolitan University and The Manchester College event organising teams, solely for event administration, health and safety procedures, and post-event feedback. Your data will not be used for marketing purposes or shared with third parties.

The Manchester College Business Innovation Hub is part of the Greater Manchester Further Education Innovation Programme, funded by Innovate UK.