San Francisco, California
London, United Kingdom
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Due to popular demand, following the great success of AIF Seminar: Festival Marketing & Promotion in Sheffield in Oct 2013, we are bringing the seminar to London.
This event will feature a full day of presentations and workshops demonstrating the latest opportunities, techniques and thinking for maximising promotion and marketing for your festival or event, without spending a fortune!
Experts from the festival marketing field will discuss best practice case studies from leading festivals in the UK along with how to use the latest technologies and innovations affordably and effectively. Speakers include Joe Elkins (Get Involved / Bestival), Lee Denny (LeeFest), Steve Machin (Storm Crowd/ The Dot Ticket Org), and more.
The AIF attracts the best of the independent festival sector with members including Bestival, Tramlines, Wakestock, Womad, Secret Garden Party, SWN Festival, Beat Herder, Belladrum Tartan Heart Festival, Evolution Festival, Kendal Calling to name but a few! The combined knowledge and experience from these camps is an unequaled resource for the diverse and successful UK Festival and event industry.
AIF TRAINING SEMINARS
MARKETING & PROMOTION
Tuesday 18th February
9:30 - 10:00 Registration
10:00 - 10:30 Case Study: Kendal Calling
Andy Smith, Kendal Calling
Want to get thousands of hits, global press, and spend ... nothing? You need to hear what Kendal Calling have been up to.
10:30 - 11:00 Case Study: Raising £50k in Crowd Funding! Do's & Don'ts.
Lee Denny, LeeFest
Crowd funding is still a relatively new player in the funding game. But is it a passing fad? And is it always possible to succeed? Using innovative means LeeFest succeeded in raising £50k in 28 days and Lee got himself on national television in the process. From this experience Lee Denny will present on the pros and the pitfalls of using crowd funding sources in order to raise capital.
11:00 - 11:20 Funding Options for Festivals
Sarah Thirtle, PRS Foundation
Exploring ways that festival and concert promoters can apply for funding to support them to book new UK artists and music, and to support their marketing and promotional costs. Sarah will offer tips on how best to present a funding application, and how the process works.
11:20 - 11:35 Coffee Break
11:35 – 12:30 – Media Buying & Planning
Ian Compton – CMS
This presentation will explore how festivals can effectively plan and implement a media strategy on a small budget. Covering all areas such as Print Online/Mobile, Posters even TV. The focus will be on Online; namely Facebook, Google, YouTube and the tricks used to make sure a campaign is built correctly and runs to the best of its ability.
12:30 - 13:00 Youtube: Live Video Streaming
Matias Llort, Strategic Partner Manager EMEA - Music at YouTube.
This is a presentation on the possibilities of streaming video for music festivals. It will include how video can help to market an event and how local events can reach a global audience through video content
13:00 - 14:00 Lunch
14:00 - 15:00 Case Studies from yesterday's tomorrow
Steve Machin, StormCrowd & The Dot Tickets Org
Practical experiences from using bleeding edge technology to deliver experiences for festivals. An incredible insight in to the latest technologies including RFID experiences, Smart tickets, Cashless wallet, audience activation, use of high quality video content and the importance of appropriate network infrastructure. Not to be missed!!
15:00 - 15:45 Case Study: A-Z of Bestival’s Marketing & Promotion
Joe Elkins, Get Involved / Bestival
Bestival’s penchant for exploring everything via the medium of the A-Z, Joe Elkins will examine how the growth of the Bestival brand has seen its marketing and promotion channels evolve to become an engaging year-round conversation between a group of like minded music and festival loving individuals.
Covering everything from the events’ adoption of social and digital platforms and the continued importance of more traditional mediums across the marketing mix through to the creation of ever-evolving creatives which have become synonymous with the brand, Joe will give an intriguing glimpse into the creative world of the Bestival team.
15:45 - 16:00 coffee break
16:00 - 17:15 Media's Den
Moderator: Gary Pitt, Get In Bed
Media owners have 5 minutes to convince Festival Owners to invest in advertising with their brands…. A head to head battle featuring representatives from magazines, online, radio, national newspapers:
When & Where
Association of Independent Festivals
The Association of Independent Festivals exists to bring together and empower independently spirited festivals. We are a not-for-profit trade association representing and supporting the UK’s independent festival industry; Our 45 member festivals represent the most creative, dynamic, successful festivals in the UK.