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Alan Barker talks to Lucinda Holdforth

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A conversation with Australia's leading speechwriter

About this Event

Lucinda Holdforth has had a colourful career as a speechwriter in Australia.

In February 2020, her book Leading Lines came out in the UK.

Its impact was overshadowed by the coronavirus panic, so we've not had time to absorb this major contribution to the art of speechwriting.

This event is a Zoom conversation between Alan Barker and Lucinda about the clients she's worked for, the challenges she has faced and the lessons she has learned.

Based on 25 years’ experience working with leaders across government, business and politics, Lucinda will explain how to create a speech that succeeds, even under the most difficult circumstances, and illustrate her points with anecdotes from her career.

There will be a chance to ask questions at the end of the interview.

You can buy Lucinda's book here.

Alan Barker

Alan Barker spent fifteen years as a professional actor and broadcaster before becoming a training consultant and coach in 1990.

He regularly delivers workshops and coaching on speechwriting to a wide range of organisations, including the European Commission, the London Assembly, the International Criminal Court and the British Science Association.

He also runs a module on the annual development programme for candidate diplomats at the Korean National Diplomatic Academy.

Alan is the author of over 25 books and ebooks.

About the European Festival of Political Rhetoric

The first European Festival of Political Rhetoric runs from 6 - 27 November 2020.

It's an opportunity to learn more about political communication alongside professionals from all over Europe.

Praise for Leading Lines

'Deep professional insight and acute understanding of what makes a speech tick.'

- John WH Denton, AO, Secretary General of the International Chamber of Commerce

'Eloquent, enjoyable and necessary…the essential guide to the purpose, process and impact of speechwriting. Leadership in all its forms, indeed democracy itself, begins here.'

- Allan Gyngell AO, President of the Australian Institute of International Affairs

'In a style both learned and personal, Holdforth teaches speakers and writers how to give their audiences the human connection they seek. I’m not only enlightened by this book, I’m moved by it.'

- David Murray, Editor & Publisher, Pro Rhetoric; Executive Director, Professional Speechwriters Association

​'​This book is for all those who love words and the power they have to change lives. While Leading Lines will be an indispensable tool for CEOs and speechwriters of every kind, it is also, quite simply, a cracking read, attractive to anyone who likes a good story.'

- Tegan Bennett Daylight, writer, teacher critic.

'Leading Lines is not just for politicians or CEOs. It’s for anyone who cares about making a better society: every artist and scientist, every teacher and student, every activist and up-and-coming young leader should read this book. Holdforth shows how taking charge of oratory and the public self – how actually believing in something, and expressing it beautifully – can help you rise to the top and make a difference.'

- Charlotte Wood, author​

​'A book for anyone who aspires to a leadership role. Holdforth draws on her formidable expertise and experience working with CEOs like me to deliver this practical guide.'

- Geoff Dixon, CEO and Managing Director of Qantas, 2001-2008

'I wish I had this book back in 1980 when I started! …The essential handbook for anyone who has to stand before an audience and persuade.'

- The Hon. Kim Beazley AC, Governor of Western Australia, former Deputy Prime Minister of Australia

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