In a world where most markets and sectors are fighting for business, you want your Marketing and Sales team to be aligned in their goals and approach. In this workshop we will show you how to get consistency and reliability when partnering the two to generate new and solid leads, without spending a fortune.

Join us for a two-hour session where we’ll share industry leading examples, unique tips and practical guidence on how you can use HubSpot to reduce friction across your teams and processes.

This course is perfect for Marketing or Communication Managers, Sales Managers and business owners who want to improve sales and ROI. Suitable for businesses new to HubSpot and those already using the system.

After this session you will:

• Understand the difference between how Marketing and Sales generate leads

• See how industry leading companies easily marry the two divisions

• Recognise how to align Marketing and Sales together and the key benefits for your business

• Learn how to create KPI’s that support both divisions

• Develop a better well-rounded buyer persona

• Understand the features available in HubSpot to help and how they can be best implemented for your business

About your trainers:

Nick Silverstone: HubSpot combines three of Nick’s passions on which he has built a successful career; sales, marketing and software.

Having worked with SaaS based CRM and ERP solutions for in excess of 18 years and being AgilePM project management qualified, Nick understands how to get the best out of systems but as a Certified Partner, in particular with HubSpot. Primarily he is intent make them work for you rather than you be a slave to the technology.

As MD of Wagada, Nick has previously successfully either owned or run property, recruitment and data centre businesses but in his current role has found the vocation that has eluded him for many years.

Rebecca Hyde: Rebecca has over 20 years of experience in sales and marketing and holds a diploma in digital marketing from the DMI. Her background allows her to understand the challenges faced by sales and marketing teams on a day-to-day basis and she thrives on finding solutions to elevate these pain points. Rebecca works with our clients to help them understand the features and benefits of HubSpot and how it can be practically implemented within a business.

Daniel Jenkins ACIM: An expert strategist for B2B and B2C brands, Daniel holds a Distinction in Professional Marketing from the Chartered Institute of Marketing and has strong experience of both digital and traditional marketing methods.

Passionate about integrated communications and multi-platform advertising campaigns, Daniel approaches all marketing activity with a holistic approach, considering the full marketing mix when building strategic plans designed to increase clients’ visibility, engagement and return on investment.