Allies and Antagonists: how Covid-19 is changing relationships in FE

Allies and Antagonists: how Covid-19 is changing relationships in FE

Actions and Detail Panel

Sales Ended

Date and time

Location

Online event

A free webinar for FE leaders, sharing insight from Chalkstream, Galibier PR and Glove Consulting.

About this event

FE institutions have always had a complex universe of stakeholders, some advocates and some very much the opposite. Do we now need a new approach to engage with these allies, antagonists and everyone in between?

You are invited to take a short break from the busy enrolment season, and join a small group of familiar faces to investigate and discuss how relationships in the sector are being changed by the global pandemic.

*UPDATE* We're hosting this event on Zoom, please find the link to join at the bottom of this page.

The agenda

1. Interactive exercises

Who are your main allies and antagonists?

How has the way you communicate changed since lockdown?

2. The research

What emerging data and analysis tells us about how relationships are changing and the impact on FE

3. The new marketing and student recruitment needs

Thoughts for evolving strategic planning – a guide for senior leaders

4. Risk and reputation

A PR and public affairs strategy to influence perceptions, behaviours and relationships

Speaker bios

Ben Verinder is managing director of Chalkstream, an agency delivering reputation and market research, management consultancy and training to the education sector.

He is a CIPR Founding Chartered Practitioner and lead chartered status assessor, a judge on several education awards and a regular speaker on communication, reputation and market research in education.

A former in-house Communications Director, Ben advises senior teams and boards on strategic planning issues, informed by research insight.

Oliver Chesher is founder and managing director of Galibier, a PR and public affairs agency specialising in education, financial and other high-risk and regulated sectors.

He is an expert in turnaround strategies for clients under threat or reputational risk, as well as providing board-level strategic counsel for campaigning, stakeholder communications and change management.

His agency team has delivered award-winning education campaigns in the UK and internationally, including curriculum reform, assessment technology and knowledge-sharing.

Rebekah Wilkins has worked within education leadership, marketing and student recruitment for over 20 years.

As part of an executive team at a large FE College, Rebekah was responsible for marketing and communications, student services and apprenticeship business development. Rebekah is working with education providers across the country in her role as associate director at Glove Consulting.

Oliver Chesher is inviting you to a scheduled Zoom meeting.

Topic: Allies and Antagonists

Time: Sep 8, 2020 11:00 AM London

Join Zoom Meeting

https://zoom.us/j/94103381270?pwd=YmJmKysvMlhueWt3SVlndmVWZEFSZz09

Meeting ID: 941 0338 1270

Passcode: 078603