Alternative protein startups: current opportunities and challenges

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We will explore how young entrepreneurs in the plant-based and cultivated protein sphere are doing in the light of COVID-19.

About this Event

Startups are some of the most vulnerable players in the market as a result of the current pandemic. This webinar explores what their biggest challenges are, how alternative protein startups are weathering the storm, and how they can benefit from the accelerated shift towards resilient food solutions. Leaders from three different European startup acceleration hubs will share their insights from closely working with some of the most promising food startups.

Our experts:

Albrecht Wolfmeyer, Head of the ProVeg IncubatorAlbrecht Wolfmeyer heads the ProVeg Incubator. The ProVeg Incubator is the first incubator in the world to exclusively support startups that are replacing animal-based foods. The incubator has worked with over 30 startups from more than 16 countries, helping them to raise over €8 million and launch more than 40 products. Wolfmeyer has extensive professional experience in international profit and non-profit organizations and is an expert in NPO management, marketing and communications, strategy and project lead. Wolfmeyer was the co-founder and managing director of an online fundraising startup. He studied in Berlin, Toronto, Paris, and Fribourg.

Fabio Ziemßen, Director of Food Innovation at NXFoods

In his role as Director of Food Innovation at NX-FOOD, a METRO AG subsidiary, Fabio Ziemssen is responsible for food technology and innovation. As a blogger for the e-Food blogs, he organized meetings throughout Germany for the food startups scene. Since 2017, Ziemssen has also been a co-founder of the Coworking Space Super7000 and the #FoodNext Initiative. In 2019, he co-founded the German Association for Alternative Protein, Balpro e.V., and was honored by the Capital Magazin as “Top40under40”.

José Luis Cabañero, Founder and CEO of Eatable AdventuresAs the founder of Eatable Adventures, José Luis pioneered the nascent Food Entrepreneurship movement in Europe, which resulted in an emerging ecosystem of new companies that are improving the way we eat. He also led the launch of Gastroemprendedores, the largest global network of food-and-beverage startup founders and entrepreneurs, reaching well over 25,000 individuals. He also launched Food Business Angels, the first global network of early-stage investors in early-stage phases of food-and-beverage startups. Prior to his involvement in the food space, he has been active in the innovation and new technologies industry for almost 30 years, working with international corporations such as Cisco, Oracle, BBVA, and Unisys as EMEA and LATAM New Markets and Emerging Sectors Development Business Director.

The webinar will be facilitated by Antje Raeuscher, Programme and Innovation Manager at the ProVeg Incubator, the world’s leading accelerator for plant-based and cultured food startups.

All our experts will also be speaking at the New Food Conference, Europe's biggest conference on alternative protein solutions that is bringing together leading food industry stakeholders to transform our food system. Get your tickets now!

You will be able to ask questions via the Q&A in Zoom. If you already have questions that you would like answered during the webinar, please reach out via email to

To stay informed on updates about the New Food Conference and the latest developments in the alternative protein sector, sign up to the ProVeg B2B newsletter.

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