San Francisco, California
London, United Kingdom
Brands and branding, what is it really?
Thursday 4 June 2015
Henry Thomas Room, Tower Building, Holloway Road
The term brand gets a lot of misuse. We think of logos, names and slogans. We might think about reputations won or lost. There are today iconic brands, innovation brands, celebrity brands, maybe even political brands, but what does that really tell us in terms of what a brand is or does. How do you make a brand, how do you build and protect it? How does a brand influence behaviours? This session looks at brand as a concept, in the modern media age and considers how marketers see a brand as a tool, and how we manage them.
Phil Chapman is London Met's Director of External Relations, responsible for Student Recruitment, Marketing, Communications and Alumni Relations. Before joining London Met Phil worked in Marketing and Communications at two other modern Universities and before that he had 20 years consumer and trade Marketing experience in the private sector.
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