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Online Seller UK - eCommerce and Digital Marketing Events Trainign and Consultancy in Manchester

Amazon Marketing Services and SEO Training Course - Manchester

Online Seller UK

Amazon Marketing Services and SEO Training Course -...
Available Dates

Ticket Information

Ticket Type Sales End Price Fee VAT Quantity
Early Bird Price
* Register as an Individual, if not VAT registered.
1 day before event starts £150.00 £0.00 £30.00
Regular Price 1 hour before event starts £195.00 £0.00 £39.00

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Event Details

 About 38% of UK shoppers start by searching for a product on Amazon.

Amazon has become the place to go for many shoppers, and this is because you can buy most things you need, and it will arrive the next day. With this rise in popularity, undoubtedly there is an increasing number of retailers, and now an increasing number of brand owners, distributors and wholesalers, who use Amazon to sell and advertise their products.

Consumers now have more choices than ever to look for various sellers, but for sellers, it is getting increasingly difficult to get found. This is where Amazon SEO and PPC play a huge role.

Amazon SEO involves creating a keyword rich copy to get your products found, and PPC involves paid advertisement. Both of them go hand in hand and this course helps understand how SEO and paid ads help your products to rank well on product searches.

Amazon Pay Per Click (PPC) advertising is available for both Seller Central users and Vendor Central. They are a way for sellers to ‘buy’ a position at the top & bottom of Amazon’s search, the right-hand side margin, and on competing for product pages.

As a seller, it is a fantastic opportunity to increase visibility and sell more products. More importantly, Amazon’s sponsored ads program is quite easy to handle, and the cost of sales can be as low as 5%.

 

** Multiple dates are available. Please check registration section for details.

 

Who is this workshop suited to?

Digital Marketers, Seller Central Users, Vendor Central Users   

Some key areas of the workshops are:

Amazon Search Engine Optimisation 

  • How Amazon product ranking works
  • Best practises for optimising product content

Amazon PPC Introduction

  • Introduction and impact of PPC
  • Sponsored products: basics and benefits
  • Exploring opportunities for your products

Campaign Structure

  • Basic Campaign structure
  • Best practices

Keyword Research and Best Practices 

  • Research processes
  • Amazon third-party tools

 Creating Campaigns

  • Introduction
  • Keywords Types Broad, Phrase, Exact Match
  • Automatic Campaigns vs Manual Campaigns

Advertising Reporting

  • Understanding Amazon PPC Metrics
  • Creating plans to action reports
  • Analysing Search term reports and other ASIN reports

Optimising Campaigns Performance

  • Managing Bids
  • How to go about product variations ads
  • Negative keyword best practices
  • Leveraging Bid +
  • Harvesting keywords for the product copy
  • Other ASINs conversion and what can you learn from it
  • Optimising product copy with converting search terms

Amazon Marketing Services for Vendors Part 1

  • Introduction to Headline Display and Product display ads
  • Creating Headline Display Ads
  • A/ B Testing
  • Optimising Headline Display
  • Best Practices

Amazon Marketing Services for Vendors Part 2

  • Creating Product Display Ads
  • A/ B Testing
  • Optimising Product Display Ads
  • Best Practices

 

Prerequisites for this course

This course is aimed at digital marketers, seller central users, vendor central users and typically delegates have experience of using Amazon in some capacity. Please bring your laptop, this will allow us to make the session practical and tailored to your own account.

 


Just a few of the fantastic organisations who’ve attended our previous training.

 Amazon-Training---Online-Seller-UK

 

TESTIMONIALS  

| Jonathan Harrod, Iain Smith Group The course hugely informative, filled with great technical advice and it was demonstrated in a manner that was easy to understand, Prabhat always took the time to ensure the entire group understood the topic being discussed and clearly knows how to grow a business through Amazon selling.

 

| Dave Curtis, Fizz Experience Limited  

I had the pleasure of being at one of Prabhat's training sessions covering an Amazon Masterclass. The session was extremely helpful and very interactive. Prabhat's ability to provide practical advice for even the smallest of issues seemed never ending. I would thoroughly recommend going to one of his training sessions or getting him to come and support you through your company growth.

 

| Marie Sinclair, Tazakifoods

Prabhat's Amazon training was detailed and tailored to suit our needs as a business. He was extremely knowledgeable and able to answer any questions that we had throughout the training session. As a company we learnt a great deal and I would not hesitate to recommend his services.  

 


Can’t make it to London or looking for bespoke course? We are happy to provide onsite Amazon training to you and your team. Call us on 0161 3272 923 or 0751 88 39629 Please note by booking a ticket to this event, you agree to our event T & Cs ( Please read )


 * Register as an Individual, if you are not VAT registered.
 
 


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For more details please contact Prabhat Shah on twitter @OnlineSellerUK, via email to ps@onlineselleruk.com or you can call +44 (0) 161 3272 923   

Do you have questions about Amazon Marketing Services and SEO Training Course - Manchester? Contact Online Seller UK

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When & Where


Innospace, The Shed,
Manchester Metropolitan University
Chester Street
M1 5GD Manchester
United Kingdom

Organiser

Online Seller UK

Online Seller UK (OSUK) is a national training organisation founded by Prabhat Shah aiming to help businesses of all sizes eCommerce and digital marketing training. Prabhat is well known in the industry and has appeared several times Tamebay, eSeller, Webretailer and high profile educational conference like BrightonSEO. Academically, he has a Diploma in Digital Marketing from CAM foundation UK and an MBA. Along with this project, Prabhat has developed DaytodayeBay with marketplace and eCommerce solutions.   

Online Seller’s story starts back in 2009 when it started to engage with local businesses through local free
 Meetups. Like everything else, it had a humble beginning with handful of businesses in attendance.  It soon grew to 30 regular attendees in Newport and Cardiff. Our aim was to equip sellers with bite-size learning in a comfortable environment and that can be implemented immediately in their business.

Realising the growing need of independent digital events, we started collaborating with businesses throughout the UK to organise Meetups. The collaboration is continuing with events in Newcastle, Leeds, Manchester, Birmingham, London, Bristol, Norwich and Brighton. Our Meetups have now started to get international interests which are very encouraging.

Along with Meetups, Online Seller UK’s training program is well received with attendance from national and international audience. As an organisation we are aiming to help businesses in three ways:

(1) Digital Marketing & eCommerce Workshops covering most of the live-wire digital marketing topics; from eBay, Amazon to Search Engine Optimisation (SEO), Email Marketing and Google Shopping and Adwords, all at affordable prices. These workshops are available regularly throughout the UK and also online or onsite.

(2) Digital Marketing & eCommerce Meetups providing free educational evening to businesses throughout the UK. These Meetups are informal evenings and gives an opportunity for businesses to meet industry experts and other online sellers in a comfortable environment.

(3) Digital Marketing Consulting & Services for offline and growing online businesses throughout the UK. This could be one off one day consulting or on a monthly basis. Additionally, our eCommerce solutions are available solve any issues you may have in your business. 

Please feel free to get in touch with any questions you have regarding our trainign and meetups.

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Amazon Marketing Services and SEO Training Course - Manchester
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