The Arts Organisation in the Digital Age
We would like to invite you to a day of exploration, exposition, conversation and critical thinking around the digital opportunities for organisations encompassing artistic practice, organisational and audience development and business models in our digital age. This event is an opportunity to share lessons learned from the AmbITion Thrive! project which has been running in the North West region for the past two years and build upon the issues raised at our C:Cubed event in September 2008. If you were unable to attend C:Cubed then this is your chance to learn about the digital age and what digital technology can do for your organisation. Gain practical hands on experience of the Web 2.0 environment with hands-on sessions to inspire and provoke creative thinking on how to integrate Web 2.0 into your organisation. The Roadshow will showcase some of the most exciting models via talks, masterclasses and practical immersive sessions, and show you how to use them to their full potential. We will try to answer the following questions:
What technology and tools are available?
How do I use it?
Why would I want to use it - what are the benefits?
What does it mean for the artistic and creative process?
What does it mean for our management and organisational environment?
What role can technology play in audience development?
What about the future?
The phrase Web 2.0 is being increasingly used, but often with little understanding of what it means. Web 2.0 offers genuine interactivity. It’s a two-way process that enables us to build communities, engage in dialogue and enrich experiences. This can include websites, YouTube, MySpace, Second Life, Facebook, mobile technologies among many others. This is not about grafting a token ‘digital’ strand to our activity, it's about changing the way we do things, as our audiences are. The good news is it doesn't need to be difficult, or expensive.
Chief executives, directors and senior managers of Arts Council regularly funded organisations should attend this opportunity to get thinking, get immersed and get participating with digital opportunities.
The event is free to the Arts Council’s regularly funded organisations.