Bringing the art/cultural object to life: an introduction to augmented reality
A Roadshow and webcast masterclass hosted by AmbITion Scotland and macrobert in partnership with Museums Galleries Scotland
Webcasting live from 2pm getambition.com/live
Date: 9 May 2013
Time: 10am - 4.15pm
Live webcast seminar: 2pm - 3.45pm - Sign up for a ticket above
In this AmbiTion Scotland Roadshow, you'll be introduced to some of the issues and opportunities raised by augmented reality (AR) technologies. Participants will be able to explore the emerging potential of using AR technologies to enable published and displayed output to have increased levels of interactivity and depth of engagement.
By attending the session either in person or online, you will:
- See and hear case studies of projects that have optimised the opportunities of augmented reality
- Take away practical advice on how augmented reality technologies can help you deepen interactivity, participation and engagement with audiences and readerships
- Learn about how augmented reality technologies work
- Understand the practical implications of developing AR
As a museum or gallery or culture sector professional who creates or curates published or displayed work in the creative, cultural and heritage sector, you will be able to explore the emerging potential of using digital augmented reality technologies. This AmbITion Scotland Roadshow is an opportunity to experience hands-on workshops in the morning, share lunch and then be the live audience for the Bringing the Art/Cultural Object to Life webcast.
1000: Arrivals, coffee, registration for workshops
1030: Workshops session 1: choice of 4
1145: Workshops session 2: choice of 4
1300: Lunch and networking
1400: BRINGING THE ART/CULTURAL OBJECT TO LIFE WEBCAST LIVE
1400: Welcome to macrobert & Stirling University
1405: Welcome and update from AmbITion Scotland: Hannah Rudman
1420: Antony Robbins, Director of Communications Museum of London: Street Museum & AR - bringing the cultural object/venue/location to life
1520: Q&A online and live audiences, chaired by Hannah Rudman
1545: End of webcast
1545: Tea/coffee and networking
1615: Event finish
All workshops pitched at an introductory level
Workshop 1. QR for PR
QR codes are prevalent in society now, but what are they and what new opportunities do they represent?
For all roles and responsibilities within organisations that have a public profile understanding what QR codes are, how they are produced and used is an essential skill. The workshop will explain what QR codes are, how they are used, how to create them yourself, provide information on applications and basic smartphone support and ideas for more advanced applications.
Workshop leader: Crispin Hoult, Linknode
Workshop 2. Twitter Masterclass
This session has been designed for staff and volunteers at cultural organisations who are new to social media and are interested in finding out how they can utilize twitter. Participants will be encouraged to ask questions and share ideas, and will leave with helpful tips for developing a social media presence.
Please bring a laptop which connects to wi-fi.
Workshop leader: Amy Dale, Museums Galleries Scotland
Workshop 3. Webcasting: digitally distributing live content whatever your bandwidth!
A workshop on what, why, when, where and how to webcast. Come away with the technical and practical basics that need considering around creating a live webcast of your content; and gain an overview of some of the production kit, tools, and software you will need, especially those that work with low bandwidths.
Bring: smartphones and/or laptops with inbuilt cameras
Workshop 4. Social Media: pragmatic planning to meet your goals
By now, most artists and cultural organisations are on at least one - usually more than one - social media channel. But many are also unsure which one is right for them or if they are making the best use of these. Using Culture Sparks' Social Media Snapshot as base line to set the Scottish context, the workshop will help participants look at their engagement, access and marketing goals to begin to judge how to make more strategic use of social media channels. The workshop will also showcase some best practice examples to help participants with tangible ideas.
Speakers & Workshop leaders
Antony Robbins, Museum of London
Robbins, 48, has been Director of Communications at the Museum of London since July 2009. He oversaw the You are Here PR campaign for the launch of the museum’s £21m Galleries of Modern London. This campaign included the development of ‘Streetmuseum’. This was the Museum of London’s first ever Smartphone app. It’s the museum in your pocket uniting over 250 images in the museum’s collection with their actual locations across the capital. The app has now been downloaded 350,000 times. It set the benchmark for the use of augmented reality by UK culture and heritage bodies.
Previously, Robbins worked in international development. He spent two years at the UK government’s Department of International Development and six years at aid agency CARE International. This work took him across Latin America, Asia, the Balkans and sub-Saharan Africa. Robbins was born in London – the city he still calls home.
Amy Dale, Museums Galleries Scotland
Amy Dale is the Digital Communications Development Manager at Museums Galleries Scotland and has been responsible for managing social media for a range of organisations since 2009. Amy trained as a curator at the University of St Andrews and graduated with an M.Litt in Museum and Gallery studies in 2008. She progressed to become the Collections Curator at the University where she successfully championed the use of social media to engage audiences. She now works with museums across Scotland to support social media practice and overall digital development.
Albert Kawmi & Ashley Smith Hammond, Culture Sparks
Culture Sparks is the intelligence and innovation partnership for the cultural sector. Albert Kawmi is an Associate at Culture Sparks and undertakes research design and analysis for various consultancy projects, with a focus towards social media and website analytics. He has a strong interest in new media and digital technologies - particularly in finding new ways of applying these to the creative industries.
Ashley Smith Hammond is the Project Manager for AmbITion Scotland. Ashley is responsible for delivering AmbITion Scotland's extensive events programme, its £400,000+ funding programme the Make:IT:Happen fund, and coordinating with the programme’s constituents around the country. Before she ran AmbITion Scotland Ashley was a lecturer in Cultural Studies and has an academic specialism in Scottish cultural policy.
Crispin Hoult, Linknode
After completing a Geomatics degree and PhD (Large-Scales Spatial Data Management) at the University of Newcastle Upon Tyne, Crispin moved to Scotland to initially support, and then manage, IME UK Ltd delivering innovative desktop- and web- based mapping systems.Following a merger with 1Spatial, he became technical lead on award winning projects such as with the Property Registration Authority Ireland and the Scottish Government e-Planning initiatives. In 2011 Crispin returned to small business to set-up Linknode Ltd: integrating mobile geospatial with 3D gaming technologies for visualisation and augmented reality for the environmental, renewables, security, museums and culture & heritage sectors.When not at work he can be found organising and competing in the Scottish Mountain Bike Orienteering series and other events.
Hannah Rudman, Rudman Consulting
Hannah Rudman has fifteen years experience working in the cultural, creative and tourism sectors, aiming to increase capability, capacity, confidence and creativity in e-business, ICT systems, digital content creation, digital audience development, and digital archiving. Enhancing ecological, economic and social sustainability through digital developments is Hannah's latest area of research, interest and work. Founder of Rudman Consulting Ltd, Hannah has been working through independent consultancy in the UK since 2003.
Rudman Consulting creates national and regional programmes to ensure good policy and vision is implemented and embedded: designing and delivering Arts Council England’s and Creative Scotland’s AmbITion, a £3.2m change programme, that utilises IT and digital developments to facilitate the longer-term sustainability of cultural organisations.
Travel and Transport
The venue is some distance ouside of Stirling city centre. For travel, transport and parking information please visit the macrobert site for guidance.
Hotels and B&Bs
For accommodation in Stirling try http://www.stirling.co.uk/accommodation/hotels.htm
For more information about AmbITion Scotland or upcoming events contact Ashley Smith Hammond, AmbITion Scotland Project Manager.