£7.50

An absolute beginner's guide to digital marketing

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Space4

2nd Floor

113 Fonthill Road

London

N4 3HH

United Kingdom

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Event description
Get to grips with the basics of digital marketing and feel more confident promoting your business online

About this Event

This is a one-off crash course for small business owners who feel overwhelmed or unsure about promoting themselves online.

If you feel like you should be doing more to market yourself online, but don’t know where to begin, what to post, or just feel silly and just hate the whole process, this 90-minute workshop will teach you the basics and give you more confidence.

In the workshop, we'll look at some basic things you can do to market your product or your business on the web, and help you take a fresh look at your online presence and help you come up with a way of promoting yourself that suits your business.

Some of the topics we'll cover include:

  • The basics of SEO
  • Social media do's and don'ts
  • The four-step conversion funnel
  • A fresh look at your product, and who wants it
  • How to use your competitors for ideas
  • The best apps and websites to help you with digital marketing
  • Generating good content ideas (so you don’t just post the same thing over and over)

Please bring a smartphone, and a notepad and pen.

About me

I’m a freelance copywriter, editor and journalist with over a decade of experience working on websites and social media. In that time I’ve learned a hell of a lot about digital marketing.

I’m organising this evening because I want to pass on this essential knowledge to people who could really use it - small business owners, sole traders, freelancers and those who feel way more comfortable running the business than their social media accounts.

My background is in editorial, but I’ve worked on campaigns and provided digital marketing support to several large organisations including Shelter, Mumsnet and the British Lung Foundation. I've also provided digital copy for other clients like The Co-Op, Secret Cinema and most recently, Atlas by Etihad Airlines’ website, where I’m currently freelance acting digital editor.

If you don't have Paypal please email me at hello@nancy-smallwood.co.uk to organise another method of payment.

About Space4

This event is kindly hosted by the amazing Space4 in Finsbury Park.

They're a fab co-operative co-working and events space, with modern workspaces and meeting rooms, plentiful desks with comfy chairs and loads of regular workshops, skill shares and community events.

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Date and Time

Location

Space4

2nd Floor

113 Fonthill Road

London

N4 3HH

United Kingdom

View Map

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