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An Audience With Dominic McGregor

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Zoom Webinar

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London

N1 8XI

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An Audience With Dominic McGregor

About this Event

We are delighted and extremely excited to announce our next An Audience With event will be with Dominic McGregor, Founder and COO at Social Chain, until exiting the business in 2020 just six years after forming Social Chain. Dominic led Social Chain to work with global brands including Amazon, Coca Cola, Apple, Spotify, Microsoft, Comedy Central, 20th Century Fox, P&G, Puma and Just Eat – to name just a small selection. Leading their campaigns all the way from conception through to execution. They ensure brands matter at the right time and in the right place.

Dominic established the business with his co-founder at the age of just 22. Leaving University where he was running various local media pages to pursue Social Chain. A decision that turned out incredibly successful with the business raising investment and turning over £1m in their first year alone. Within just 6 years, Social Chain have gone on to have bases in Manchester, Berlin, London, New York and Munich. With a team of over 750 members, several acquisitions throughout this time and becoming a publicly listed company on the Dusseldorf Stock Exchange in 2019.

Dominic is also a passionate advocate for young peoples’ mental health. After therapy in his words “saved his life”, Social Chain decided to offer each of their employees a quarterly ‘opt-out’ therapy session. Understanding the importance of mental health to entrepreneurs we will discuss this during the session.

We are very excited to discuss Dominic’s journey so far which will include the growth of social media and importance in the last decade, including the challenges this has brought, and his experiences as an entrepreneur. The event will be held virtually with questions very much encouraged and plenty of time for them.

Notable Events/Key Milestones of Social Chain

2014 – Social Chain was launched

2014 – Social Chain’s direct-to-consumer product becomes a bestseller through social only, laying the foundation for today's chain

2015 - Awarded The Drums Social Media Agency of the Year in December 2015

2016 - Social Chain launches GLOW - The Beauty Convention which quickly becomes Europe’s largest Beauty Convention, driven by social media only

2016 - Social Chain Agency opens another European headquarter in Germany and a US headquarter in New York, launching its first-party data and insights studio later in the year

2018 - For the first time employs over 300 people in Germany, the UK and the US

2019 - The company merged with German online retailer Lumaland AG to become The Social Chain AG and becomes a public listed company on the Düsseldorf stock exchange

2020 – Turnover of over £178m

2020 - Announced the largest acquisition in its history, taking a 51% stake in A4D Inc, a Southern Californian digital performance marketing agency

2020 – Dominic McGregor exits the business after 6 successful years as co-founder and COO

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Zoom Webinar

Zoom Webinar

London

N1 8XI

United Kingdom

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