Jeffrey Lestz grew up in Chicago Illinois USA in a Jewish family. He was orphaned at age 7 and spent time in orphanages and foster homes. At 12 years old he ran away and lived on the streets of Chicago.

Jeff had a couple of mentors that took him under their wings and as he began to study the old and New Testament, Jeff began to uncover truths from ancient Jewish wisdom.

Whilst Jeff was on this journey to uncover the 'mysteries of money ' he made a promise that if he ever got hold of these truths he would dedicate his life to teaching others the same principles.

Jeff has built successful businesses in the USA and UK and is the CO-CEO of Genistar Ltd. - A London based financial education and financial services firm.

Their mission is to help families become debt free and financially independent. Jeff has also been involved in assisting Pastors and churches to uncover both the biblical and practical keys to good financial stewardship.
Jeff serves on the board of Directors for London Hillsong which is also his local church.

Jeff is also the author of “True Riches: Prosperity with purpose – the key to your future” where he examines the issue of our finances and placing them in their true context. He dispels many of the myths and incorrect teachings surrounding wealth and prosperity and points us towards prosperity with purpose.