Adobe Analytics is our main tool for tracking and reporting what our customers do on webs and apps. We measure a huge range of metrics, from marketing click-throughs to customer purchases. Come along and learn how to get access and start using the Adobe Analytics data to run your own reports and analyses, along with some examples of how this sort of information is being used at ASOS.

Name of presenter: Oliver Gerrish

Target audience: Those who haven’t used Adobe Analytics before and would like an introduction, or those that need a reminder / refresher on how to start using it.