£30

An introduction to B2B PR and how to make it work for your business

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Ziferblat MediaCityUK

Salford

M50 2AB

United Kingdom

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Refund Policy

Refunds up to 7 days before event

Event description

Description

Do you want to know more about the power that PR can deliver in B2B marketing campaigns?


Whether you've just started looking at using PR in a B2B environment or if you already have a grounding in the fundamentals, this session aims to deliver an introduction to what PR can deliver for B2B organisations. It will arm you with the knowledge and insights into strategic PR and the key elements of strategic and tactical delivery of campaigns.

This 2-hour workshop will be hosted by Rob Skinner and Claire Lamb, the directors of Skout, a specialist B2B communications agency.

What will the workshop cover?

We’ll discuss the core elements of B2B PR including an introduction to the discipline and how it fits more broadly within the marketing mix of tools, including digital and social, available to you.

We’ll identify the key elements of buildling a campaign strategy: including setting objectives that support both marketing and business objectives, such as brand awareness or lead generation; defining your strategy; audience targeting and how it differs from B2C; and, of course, an overview of evaluation techniques.

The workshop will also cover tactical delivery of PR and the tools available to PR and marketerers to ensure that they are able to track performance and more importantly use those insights to improve delivery and campaign creation.


Learn more about your workshop hosts:

Rob Skinner, Managing Director, Skout https://www.linkedin.com/in/robmskinner

Claire Lamb, Director, Skout https://www.linkedin.com/in/clairelamb/

Housekeeping:

Cost to attend is FREE to BMC members and £35.00 for non-members

***£30 early bird discount for bookings by 16 April 2018***

Find out how to become a member for an annual one-off payment of £100.00 here

Please note as numbers are restricted to a maximum of 20 for B2B Bitesize knowledge share workshops - places will be allocated on a first-come, first served basis. A 100% refund on the booking fee will returned for cancellations 7 days prior to the event by email to the NW BMC Chair, Max Clark (max.clark@uppb2b.co.uk).

Your booking will be confirmed by our events team who will provide more information about what to bring along on the day.

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Date and Time

Location

Ziferblat MediaCityUK

Salford

M50 2AB

United Kingdom

View Map

Refund Policy

Refunds up to 7 days before event

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