An Introduction to Client Centred Thinking

An Introduction to Client Centred Thinking

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Sales Ended

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Online event

Retrace every step of your buyer journey so you can empathise with clients and prioritise the changes you need to maximise revenues.

About this event

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The pandemic is causing distress and turbulence, for everyone. And while this will pass, for now, it makes investment decisions hard to price for clients and nearly all your client engagements are on zoom - adding extra oddness.

Given this context, it may seem like everything has changed and yet that’s not true. The truth is, actually, most things remain the same.

During this 90-minute virtual workshop, True & North will take you through what it means to be client-centred and why this is the best approach to grow your business through turbulence.


-Decode traditional sales thinking vs client-centred thinking

-Learn how to apply ethnography to client research and planning

-Learn how to design and iterate client conversations

This knowledge will enable you to find and articulate your best place in your client’s world with authenticity and empathy.