An Introduction to Design Thinking - West Suffolk Business Festival

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An Introduction to Design Thinking

This is an opportunity to learn the basics of Design Thinking. Where the creation of products and services is focused on the human at the end of it! Design Thinking approaches business by acknowledging that the customer is human, that they have thoughts and feelings, pains and gains and want different things from different products.

By approaching research, ideation and delivery in a structured way it is possible to involve the end user in the whole process, thereby creating a product or service people actually want.

This introductory session wil cover the four parts of the double diamond approach:

- Discover

- Define

- Develop

- Deliver

So come along and learn how Design Thinking can re-invigorate your design process.

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