An Introduction to Direct Marketing, Data Protection and Customer Insight
In today’s market unless you are maximising your marketing and listening to what your prospects and customers are saying, you're in trouble!
People expect you to know what they want, how they want it and when. They are also very quick to tell you when you have got it wrong, so it's vital that you do everything you can to make sure you are at the top of your game when marketing your business.
At this free workshop hosted by Darrel Linehan, you will learn:
- How using effective direct marketing can help you acquire new customers
- We will cover the various media options in the market today and things to be aware of.
- We will discuss how you can learn more about your existing customers and how by doing this you can grow those existing relationships and develop lifetime value.
- Data Protection, the law and what you need to know to protect yourself, your business and your customers.
Our aim is to make the event as useful for you as possible and so to ensure we do we, want you to share your specific business challenges with us before the day. this will allow us to tailor the content to cover as much as we can in the time we have.
If you have any questions please email email@example.com or call on 01322 305 533.
Please book quickly - just 20 places are available.
Refreshments provided, parking is available in King Street or in The Mall car park.
The views and opinions of invited speakers at FSB events are not those of the organisation. The FSB does not certify the accuracy of information provided by speakers and being invited to present at FSB events does not constitute or imply endorsement or recommendation by the FSB of the speaker’s business.
When & Where
Kent and Medway FSB
The Federation of Small Businesses is the UK's largest business organisation with approximately 200,000 members nationwide of whom 6,000 are based in Kent. The FSB protects the interests of self-employed and people who run small businesses. Members benefit from a wide range of high quality, good value business services.
Find out more about FSB Kent here.