An Introduction to Email Marketing

Email marketing is a fantastic way to keep in touch with existing customers and target new customers. It's also an environmentally friendly way to market your business!

Are you using email marketing to deliver actual results?

In this Masterclass, Business & IP Centre North East's Expert in Residence Andy Ditchburn from Perro Communications (www.perro.co.uk) will demonstrate how the power of email marketing can help you to achieve different marketing objectives. Including increasing website traffic, selling product online and communicating with a broader audience.

He’ll share strategy and tips on getting started with an email marketing provider, growing your mailing list, creating and sending compelling campaigns that your audience will want to engage with, and demonstrating how to monitor and measure the metrics.

This Masterclass is perfect for email marketing novices and those who have started experimenting with email marketing.

All attendees will leave with a great understanding of maximising email marketing.