The day is split into two sessions and you can attend either one or get a discount for doing them both.

Each session is designed to give the small business owner or marketing manager, a really good insight into how these tools can help you to grow your business and lay the foundations for understanding how to use them.

If you're thinking of implementing them yourself or buying in these services, these sessions will set you on the path to save you time, a fortune in consultancy fees and disappointing results.

Session 1 is Google Analytics and takes you beyond the basics to understanding the numbers you can measure and how you can use them to grow your business.

Session 2 is SEO (Search Engine Optimisation) and we help you lay the foundations for understanding how SEO works and how to get started implementing. You will also appreciate the complexities and what you should expect if you decide to pay for SEO services.

Google Analytics - £65 + VAT Session 1

Google Analytics is a powerful free tool giving detailed insights into who your website audience is, how they're finding your website and what they're doing (or not doing!) once they're on it.

Key facts

• Go from using Google Analytics as a reporting tool to an analytical tool that helps improve your website.

• Become more user-focused to boost your website's productivity.

• Ensure you're set-up to receive non-default reports that tell you much about your website.

Google Analytics Course contents

What is Google Analytics

Putting context to numbers – Google’s definition of the most reported stats

How best to analyse bounce rate

The importance of the landing pages report

How to analyse the traffic sources report

Ensuring you’re set up for and are utilising the search queries report – see how you’re performing in Google

Installing the Chrome Extension to see how visitors are navigating your website

How to track interactions like external links, PDF downloads etc

How to better monitor online marketing activity

Segmenting data and drilling down stats for very specific target audiences

How to use the demographic data

Learn which devices to test on

Decide which traffic should be filtered from reports

An Introduction To SEO - £65 + VAT - Session 2

If you would like to increase the amount of quality traffic viewing your business online, our Search Engine Optimisation (SEO) course can give you the skills and knowledge to make effective changes and keep up to date with Google’s latest developments and opportunities.

The Search Engine Optimisation training is primarily a non-technical course aimed at giving you or your staff the ability to better understand how people are searching for your business, insightful ways to influence your prominence and how you appear on search results pages. allowing for more informed strategic actions. Giving someone a fishing rod rather than a fish, if you like.

Key facts

• Cut through the jargon in this easy to understand and implement course

• Learn that Search Engine Optimisation encompasses your web presence, not just your website.

• Tips and free tools for on and off-site SEO.

• Assess which keywords you should be targeting and how to go about it.

SEO Course contents

What is Search Engine Optimisation?

Anatomy of a Search Engine Result – character counts, best practice – competitor analysis

What is personalised search and how does it affect your website

Local search, mobile-first index and the growing importance of Google Business Listings

Long tail search queries and optimising for voice search

What happens when you search your brand name and how to influence it

Google Algorithms (esp hummingbird, quality content and best practice to link building)

Optimising for user intent

Online/on page SEO

Offline SEO and aligning search strategy with PR

Best free keyword research tools

How to use Google Search Console

Data mark up for enhancing prominence on search results pages

Book both sessions for £95 + VAT

Course Tutor

The course is delivered by Mark Jennings

Mark Jennings is a WordPress and Google Certified Business Consultant, Speaker and Trainer.

He co-founded Stormchasers Digital, the WordPress and Google Analytics company based in Kent, who specialise in fixing and caring for WordPress Websites.

Mark’s particular expertise is simplifying technical information so his clients understand what’s happening with their website and data, and he just loves to solve problems. This means Stormchasers can happily tackle any WordPress website regardless of how it was built or who originally created it.

Mark also implements the strategic ROI driven elements of Google Analytics for those businesses who care about their numbers.