Free

An Introduction to Google Analytics

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38 Turner Street

London

E1 2AS

United Kingdom

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Description

What is this course?

This course is aimed at those new to Google Analytics who are looking to get a good overview of the platform. It uses a mixture of theory and practical teaching to introduce you to the platform and allow you to go away and use it effectively on your own company.

What will we cover?

  • Understanding & navigating Google Analytics
  • Defining channels and metrics
  • Setting up custom tracking codes and goals
  • Understanding KPIs and measurement
  • Reporting using Google Analytics

Who is this course for?

This course is aimed at complete beginners to Google Analytics, although we would expect you to have a grasp of basic marketing terminology and concepts. The course suits a range of experiences, from managers looking to utilise analytics to inform decisions to junior execs looking to start their journey to becoming an expert in Google Analytics.

Many of the concepts we cover in this brief course are focused on utilising data in a way that is useful for informing business decisions – therefore you may find value in the course even if you are not directly using Google Analytics.

What do you need to bring?

You will need a laptop to complete the exercises in the workshop stage. You will also need to have signed into Google Analytics. If you don’t have a Google Analytics account to work on, sign up and use the demo account Google provides.

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Location

38 Turner Street

London

E1 2AS

United Kingdom

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