An introduction to LinkedIn for small businesses
Event Information
About this event
Sign up for this one hour training webinar to learn how to make effective use of LinkedIn to promote your business.
LinkedIn is one of the most widely used social networks for professional networking, job searching and career development but it can also be used very successfully as a marketing platform for your business.
In this webinar we’ll go through the basics of getting your organisation set up on LinkedIn and how to use all of LinkedIn’s features to optimise your business’s LinkedIn presence and generate more sales.
What you will learn
Introduction to social selling and how LinkedIn facilitates it
Setting up an effective LinkedIn business page
Ways to reach your target market via LinkedIn
Identifying relevant individuals and connecting with them directly
Using LinkedIn groups to talk to potential customers
Growing a following by posting useful content
How InMail and LinkedIn messaging work
Maximising your use of LinkedIn’s free options
How the LinkedIn algorithm works – who sees your content?
Overview of LinkedIn’s paid options and when you should consider using them
Premium LinkedIn accounts
Paid advertising on LinkedIn
Questions
Who should book onto this webinar?
This webinar is aimed at any small business or organisation that wants to make more effective use of LinkedIn as part of their marketing strategy and to generate more sales for their business. You may already have a LinkedIn page for your business but not be making much practical use of it, or perhaps you have a personal LinkedIn profile but no business page.
Organiser Awesome Tech Training
Organiser of An introduction to LinkedIn for small businesses
We enjoy helping clients discover the power of digital marketing. A good website is a vital tool for every business these days and so our aim is to give you the tools you need to build and maintain your own website and social media channels rather than being reliant on developers and agencies to help you whenever you want to make a change.
Our clients tend to be small businesses who don’t have the resource to outsource their whole marketing operation and want to be able to take control of it themselves. Our training is designed to be affordable, practically focused and results oriented so you can start putting what you’ve learned into practice immediately and get quick results.
We’re experienced digital marketers, WordPress developers and trainers who have built many WordPress websites for clients over the years across a range of different industries, from simple blogs and brochure sites through to complex e-commerce sites with many thousands of pages.
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