An Introduction to Market Research: What, Why and How

An Introduction to Market Research: What, Why and How

Market research is an essential aspect of starting and running a successful business. Come along and find out how the BIPC can help

By Business & IP Centre Leeds

Date and time

Friday, July 11 · 10:30am - 12:30pm GMT+1

Location

Business and IP Centre Leeds

Leeds Central library Calverley Street Leeds LS1 3AB United Kingdom

About this event

  • Event lasts 2 hours

Important Information:


This workshop is part of our Start-up and Grow programme of business support, which runs throughout the year. We offer a range of workshops and events designed to support start-ups and businesses, helping you move forward with your business ideas. As this is a funded programme, there may be additional paperwork to complete. If you would like to learn more about the programme, you can book in for a chat by emailing bipcleeds@leeds.gov.uk 


Every business needs to understand their market. Market research is one of the most important tools you can use to ensure the success of your business whether you’re just starting out or already established.

Through the Business & IP Centre Leeds you have free access to exclusive resources that will help you to research different aspects of your market – a market size, sector trends, customer attitudes and your competitors.

In this workshop you will learn why market research is important, different research techniques and how to use powerful database tools.

With market research you can:

  • Prove there is a genuine market for your product or service
  • Learn what trends are affecting your market sector
  • Discover who your customers are
  • Identify and understand your competitors.

In this workshop we will demonstrate a variety of online databases, including COBRA, Mintel, IBISWorld and MarketIQ.

The workshop will be delivered by the BIPC team.

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Business & IP Centre Leeds

If you’re thinking about setting up a business or looking to grow your existing business, we’re here to help you. From the first spark of inspiration to successful launching and growing your ideas, we have a wealth of information at our fingertips – offering free business support across Leeds and beyond.

We’ll support you to learn new skills, access exclusive resources to research your market, protect your products and services with patents and trade marks, and get specialist one-to-one guidance and support.

Book onto our free events and workshops, both online and in-person, to learn business skills and hear from inspiring speakers. Here you’ll find upcoming events accessible through our BIPC hub at Leeds Central Library and across the Leeds City Region at BIPC Locals in Bradford, Calderdale and Wakefield. Check out our collections page to find events near you.

Find out more about BIPC Leeds: www.leeds.gov.uk/bipcleeds

FreeJul 11 · 10:30 AM GMT+1