An Introduction to Podcasting

Podcasting has become one of the most effective and personalised ways for businesses to communicate ideas, build trust, and strengthen their brand. Why have a podcast? (To name a few reasons…)

• A podcast is content gold. One episode can create multiple short clips for social media, newsletters, websites and internal comms — helping you build an authentic, sustainable content engine. The long-form format of podcasts enables you to communicate with your audience with authenticity, trust, and demonstrates you as a thought-leader, giving a direct and personal communication channel to your audience/customers/users/partners. Whatever applies in your case. The short form clips provide an endless bank of content assets that keep you visible and enrich your wider marketing outputs.

• Podcasting isn’t just powerful for external marketing. It’s an ideal platform to drive positive internal communications. Engaging your teams, keeping them informed, hearing their ideas, supporting mental health and well-being, and building and highlighting a positive organisational culture. This can have a huge impact on recruitment and retention and really transform the dynamic between colleagues, teams, and leadership.

• If you’re in education, podcasts are a massive opportunity to engage and support students, build skills, develop new ways of learning, build confidence and resilience, share the achievements of your school, keep parents, partners and the industry up to date with your institution's activities and drive student recruitment.

The event is about highlighting the power of podcasting, a medium that has seen exponential growth and has become a staple of entertainment, education, debate and conversations about the things that matter to your audience. We are living in a media-driven, content-rich world. Be part of that conversation.Guest Speaker: Matt Johnson, founder of Different Resonance.

Difference Resonance is a content marketing agency helping businesses develop content-rich, authentic and relevant stories that improve brand awareness, engage their customers and drive new business growth. Matt will share his expertise and provide real-world insight on how podcasts can aid your content and marketing outputs.

What the session will cover:

• Why podcasting is a powerful business communication tool
• Popular podcast formats and what might suit your brand/audience
• Storytelling techniques that engage and retain listeners
• Basic tools, setups, and best practices
• Confidence-building for content production
• Group-based recording exercise (optional to take part)

Who should attend?

This session is ideal for:

• Businesses looking to strengthen communication or brand presence
• Marketing and content teams are exploring new channels
• Founders, freelancers, and consultants building a personal voice
• Creatives and community leads wanting to share ideas with impact
• Education professionals looking to open new communication and skills opportunities for their institution and students.
• Leaders of organisations, clubs and groups.

About the Venue and Host:

The session takes place in C4DI’s Media Suite, a flexible creative space in the heart of Hull’s tech and innovation hub.

Your host is Wayne Willis, host of the Shifting Views with Willis podcast and founder of Audite Podcast Production — a Hull-based podcast agency helping organisations create purposeful, high-quality podcasts. Wayne brings over 25 years of experience in media, music and storytelling.https://youtu.be/CGnjQZjv3OM

What to bring:

• A smartphone
• Headphones with a built-in mic (if you have them)No experience needed — this session is suitable for beginners