An Introduction to Social Media: Setting up Platforms & Creating Content

An Introduction to Social Media: Setting up Platforms & Creating Content

Aimed at Accredited or WTA museums, this beginner's session, led by Alec Ward from London Museum Development, will help you to set up and manage three different social media platforms.

Over the course of the morning, we will look at how to create a Twitter, Facebook and Instagram account – and the sort of content that works best for those platforms. In the afternoon, you will have an opportunity to create your own content for those social media platforms. Over the course of the day, we will also look at how other organisations are using social media creatively and engaging with audiences online.
Please note that this session is for beginners and we will be covering the basics of social media platform and content creation.

Agenda

10.30 – 10.45: Introductions

10.45 – 11.15: Setting up a Facebook page
11.15 – 11.45: Setting up a Twitter account
11.45 – 12.15: Setting up an Instagram account
12.15 – 12.30: Round-up and questions

12.30 – 13.30: Lunch

13.30 – 13.50: Using Facebook
13.50 – 14.00: Activity – come up with an idea for a Live Video
14.00 – 14.20: Using Twitter
14.20 – 14.30: Activity – Craft a Tweet
14.30 – 14.50: Using Instagram
14.50 – 15.00: Activity – Use Instagram Stories

15.00-15.30: Any questions and close

To get the most out of the day, we suggest that you bring with you a laptop and tablet / mobile device.