An Introduction to Systems Thinking in Designing New Products and Services

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Hethel Engineering Centre

Chapman Way

Hethel

NR14 8FB

United Kingdom

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In an ever increasingly complex and interconnected world the consequences of getting things wrong can be dramatic, far reaching and very expensive. Yet with the benefit of hindsight the causes of many failures and sub-optimal performance can often appear obvious, so why were they not picked up in the design phase?

Systems Thinking is an incredibly powerful approach to handling complexity, providing an insight and understanding. By treating real world things (products, processes, services, organizations) as systems, we can systematically build a holistic view of any challenge, allowing us to solve previously unsolvable problems, exploit opportunities and prevent the occurrence of issues.

The purpose of this half-day awareness session is to demonstrate the power of applying Systems Thinking to design. The session is free to attend and will be delivered by Dr Stuart Burge, Director of Burge Hughes Walsh Limited

Stuart and his company provide advice, training and project support in product and service design. Their client list includes Dyson, BAE Systems, Airbus, Rolls-Royce, LG, Vestas, GE, HMRC, Fife Council, Aberdeenshire Council, Companies House, NHS Digital to name a few.


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Hethel Engineering Centre

Chapman Way

Hethel

NR14 8FB

United Kingdom

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