This 3 part FREE workshop series follows marketing related topics for growing businesses.

No matter if we analyse existing customer base or the Social Media and SEO outcomes, the insights that are hidden in the data are precious and often extensive. It is important to use those data to make proper strategic and tactical decisions but to analyse them frequently and comfortably it is necessary to create proper dashboards and have well defined actions that are linked to some trigger level of the outcomes.

Data are therefore a starting point for an analysis that highlights possible areas of intervention and managers will therefore use their intuition to properly act on those areas.

In some cases the outcomes will be on Price strategies or Product/Service design, in other cases will be on design of the landing pages, on the content of promotion and advertising or on other aspects of the Marketing Mix.

The better we are supported to understand the most effective actions the higher will be the impact and the performance of your choices, for this reason Marketing performance analysis is a key element of the management practice.

These workshops are delivered as part of the Knowledge Exchange for Better Business. Delivered by the University of Northampton and its trusted partners, Knowledge Exchange for Better Business enables small businesses across Northamptonshire to develop and grow by offering free tailored support packages, including:

• Access to expertise through consultancy, webinars and focused programmes
• Peer networking and business support organisation memberships
• Virtual assistants and fully funded internships
• Access to project management courses, mentoring and coaching
• Environmental assessments and action plans

To be eligible to attend this workshop companies must:

• Be an SME within Northamptonshire with a minimum of 12 months trading history
• Complete a registration form

We hope that you will take this opportunity to join us at what is sure to be an interesting event. For more details contact us at business_support@northampton.ac.uk.