Analysing survey data
Planning and running a survey takes a lot of time and effort, and if you’re lucky you’ll end up with a spreadsheet of tens or even hundreds of responses. Sadly, this is often where the real work begins!
Reports often only contain mean averages and simple graphs, making it all too easy to misinterpret information, report findings incorrectly, or miss subtle data trends. Even when a difference in averages between groups does appear, how do you know that difference is real and not due to chance alone?
This half-day workshop aims to explain the essence of survey analysis in a way that makes the subject accessible and interesting. We will talk you through the process of analysing survey data, from cleansing and coding raw data to understanding which average to use, describing variation around averages, and using basic statistical methods to identify significance between groups. You will also learn about the most appropriate ways to display results in order to quickly and effectively communicate your findings to a naive audience.
Testimonial from previous workshop:
Survey analysis client testimonials:
“Tabetha was concerned to extract accurate and detailed analysis based on robust data. Her work was efficient and thorough and her style approachable and fair minded. Work was always delivered to time and to a very high standard. It was a pleasure working with her.” Senior e-learning Policy Manager, National Learning & Skills Council
Director, Support Unit for Research Evidence, Cardiff University
· Cleansing and coding raw data
· Understanding data types and appropriate averages
· Carrying out statistical analysis
· Creating information graphics
· Converting findings into short, targeted reports
The workshop will involve both an informal lecture format and hands-on group activities. Slides, notes and other useful information is emailed as an information pack after the event.
Who should attend:
This workshop is relevant to anyone who has been tasked with running surveys and/or analysing survey data, be it part of market research, user-centred inquiry or within their academic studies. The workshop is relevant to all sector backgrounds.
Who is running the workshop?
The workshop will be run by Dr Tabetha Newman from Timmus Limited. Tabetha has spent the last ten years working in the fields of education, instructional design and data analysis. She has a PhD in animal behavior, and left research in 2000 to work as a Communications Consultant in Cambridge, where she was employed to convert complex data into effective multimedia communications materials for companies such as GlaxoSmithKline and KPMG.
In 2003 she set up Timmus Limited, specializing in e-learning consultancy, survey design and data analysis. She has been employed by various national agencies (e.g. LSIS, Becta, Learning & Skills Council) to design, run and analyse surveys and national research projects. She regularly designs and analyses online surveys, particularly for clients within the UK Higher Education system. She often works as an analyst for the University of Bristol’s Institute for Learning and Research Technology.
Why should I attend?
Because it will be informative and fun. You’ll get to meet and network with people from a diversity of public and private sector backgrounds, most of whom live and work in Bristol and the immediate area. It’s excellent value for money, and you get the excuse to visit the beautiful new M Shed building, with its views across Bristol’s harbourside.
When & Where
Providing quality research services for effective decision making