This workshops is organised by WeNetwork, university's enterprise hub.

In today's data-driven business landscape, the ability to gather and analyse data is essential for entrepreneurs. This practical and case study-oriented session offers an in-depth exploration of data analytics and its application throughout a startup’s journey. Participants will learn to use data for making informed and strategic business decisions at every stage. Additionally, the session will provide examples of accessible data collection approaches and tools. By introducing the mindset, approaches, and tools required to transform data into a valuable asset for your entrepreneurial journey.

Learning Outcomes:

Principles of Using Data Effectively:

- Understand and implement the principles of data-driven decision-making to set milestones and KPIs at each stage of your business growth.

- Learn to evaluate and validate your business model using data.

Master Data Collection:

- Acquire effective techniques for collecting relevant data, including customer feedback, market trends, and performance metrics.

- Gain valuable insights through the use of practical data collection methods and tools.

Data-Driven Decision-Making:

- Apply data findings to inform critical business decisions, such as product development, marketing strategies, and resource allocation.

- Utilise data to support strategic planning and operational improvements.

Identify Growth Opportunities:

- Discover how to identify growth opportunities, optimise operations, and gain a competitive edge by leveraging data-driven insights.

- Learn to recognise and act on key indicators of market trends and customer behaviours.

About the speaker: Shiela Birungil

Sheila has eight years of experience working in Kenya, the UK, and Zambia. During this time, she has worked closely with various organizations to develop and implement programs that assist founders in creating and growing their businesses. She is passionate about fostering entrepreneurial ecosystems and helping founders hone their skills to ensure the success of their ventures. Additionally, Sheila founded Arrai Atlas, a platform that uses technology and community to empower and support African fashion businesses.

Analytics for Business