ANDBC Retail Business Recovery and Support Programme

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This innovative support programme will help you to build your customer experience to help boost sales.

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It has been an extremely difficult past 18 months, with Covid lockdown restrictions, the pressures and responsibilities from Brexit and the challenges online retail creates for our town centres.

Ards and North Down Borough Council is fully committed to encouraging footfall to our town centres and local traders and has put together an innovative support programme to help you continue to build your customer experience to help boost sales and grow loyalty.

As part of this commitment we surveyed our local retail business owners and as a result of the finding we are pleased to offer our local retailers the opportunity to avail of the Ards and North Down Retail Business Recovery and Support Programme.

The Programme is Free of Charge, dates as follows:

Wednesday 15th September – Programme Launch & “The Customer Journey”, 10am-12noon

Wednesday 22nd September – Merchandising – “Stand out from the Crowd”, 10.00am-11.15am

Monday 4th October – “Developing your Brand and Marketing your Business”, 10.00am-12noon

Monday 18th October – “Social Media and Growing your Business Online”, 10.00am-12noon

Individual 1-1 mentoring sessions will be available for all of the above modules – subject to availability (early booking is required). We request that businesses commit to attending all of the sessions.

The Customer Journey Overview, Wednesday 15th September, 10am-12noon

The session will aim to highlight the importance of a smooth customer journey from start to finish, both on and offline. The retail experience shouldn’t happen by chance and the session will underline the importance of service mapping to ensure you can head off problems before they even arise. The session will be aimed at all retailers and will take a practical view of designing and implementing a service plan with a bullet proof customer journey.

Merchandising – “Stand out from the Crowd”, Wednesday 22nd September, 10.00am-11.15am

Creating a magical customer experience is one of the key aspects of retail success! Join us for this bespoke Visual Merchandising Masterclass webinar to learn professional tips on how to display products, present your space & plan your visual themes for Christmas 2021. This highly-visual & creative session reinforces the key learning points from the “Customer Journey” and will empower you to create the best retail experience for your customer. Following this Masterclass, participants will be able to avail of a one-to-one VM consultancy session with Mags McAlpin from the Creating Retail Magic consultancy. These sessions will either be facilitated on site at your premises or virtually – dependant on Covid safety guidelines.

“Developing a Brand & Marketing a Business”, Monday 4th October, 10.00am-12noon

Traditional marketing techniques haven’t disappeared and can be effective but all too often in today’s digital world they can be overlooked. This session will explore how retailers can develop and raise brand awareness through a balanced approach of on and offline techniques. The session will explore the importance and the benefits of a balanced approach to marketing planning and implementation. The session is aimed at less experienced retailers who are interested in building their business and raising their profile.

“Social Media & Growing Your Online Audience ”, Monday 18th October, 10.00am-12noon

Retailers can all too often establish a social media presence and try to use it only as a selling tool, rather than as a way to connect with its customers. This session will aim to highlight the trends and developments across the Digital platforms and how to use these to connect with customers.

It is entirely at the Council’s discretion to accept registrations. Registrations from companies outside the Borough may be considered in exceptional circumstances and at the entire discretion of the council.

Please note that by registering onto this event, you agree to share your name, company name and objectives with the third party delivery agent as above. The information you provide will not be routinely shared with a third party outside of these webinars.

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Organiser Ards and North Down Borough Council

Organiser of ANDBC Retail Business Recovery and Support Programme

AND Business is Ards and North Down Borough Council's Economic Development Department and is located within the Signal Centre.  We provide support services to local businesses in the form of business improvement programmes, Go For It programme, seminars and workshops, 1-1 mentoring sessions, business research facility, business advice, regular ezines and much more.

Eventbrite displays all of the events that we run.  Please note priority booking will be given to businesses/organisations within the Ards and North Down Borough Council area.  

 Using your Personal Information

Ards and North Down Borough Council  takes your right to personal privacy seriously. Personal information you supply for any event faciliated by us will not be used by third party organisations without your prior consent. You have a number of rights relating to your personal information, including the right to see the information held on you. Further information on these rights may be found at‐and‐cookies. If, however, you have a data protection query, please put your request in writing to: Data Protection Officer, Ards and North Down Borough Council, Town Hall, Bangor, BT20 4BT, email: or tel: 0300 013 3333.

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