Andy Rubin - Pentland Brands Ltd

Building Brands in a VUCA world

Pentland is the name behind some of the world’s best sports, outdoor and fashion brands including Speedo, Canterbury, Berghaus, Ellesse, Mitre, Lacoste and Ted Baker. A third-generation, family-owned business – with strong family values. Andy Rubin is Chairman of Pentland Brands Ltd, a director of Pentland Group plc and non-executive director of JD Sports Fashion Plc.

Andy Rubin will be discussing the ways in which Pentland is constantly evolving to keep ahead and continually rejuvenating brands to keep them relevant to changing consumer tastes. This means creating products that meet the demanding standards expected by their customers. It means hiring the best people and making sure they support them to achieve their best. And it means striving to ensure that their suppliers and other partners work in the same, people-centred way.

“In this VUCA world, we need to reinvent to stay relevant”.

Andy read Law at Cambridge University and received an MBA from Harvard Business School. He is a Companion of the Chartered Management Institute, Vice President and Executive Board Member of the World Federation of the Sporting Goods Industry. He is Chair of the Dean's Council at Lancaster University Management School and an Honorary Professor in the Department of Entrepreneurship, Strategy and Innovation.

Where: Lancaster University, George Fox Building, Lecture Theatre 1, Lancaster, LA1 4YW

Times:

5.30pm Registration

6.00pm Masterclass

7.00pm Q&A

7.15pm Networking

8.30pm Close

We look forward to seeing you there!

Please may we remind you that it is important for you to sign in upon arrival for the event and that we may be recording this masterclass. We will display your name and organisation on a delegate list that will be distributed at the event unless you have advised us otherwise.

Please note that arriving late may prevent access to the masterclass.

Registrations are closed

Andy Rubin Masterclass - 21st November