£380.39 – £1,247.94

Anicca SEO Training Boot Camp

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Location

Anicca Digital Ltd

King Street

#2-14

Leicester

LE1 6RX

United Kingdom

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Event description

Description

This intensive search engine optimisation training course includes on-page and off-page optimisation, content marketing, use of social for search, link earning techniques, technical SEO, Analytics and other SEO tools. Anicca’s courses are offered in flexible formats depending on your level of knowledge. Most people register for 5 days, however you can also choose to attend whichever days suit your requirements or book for our extensive 10 day course. We are now running our SEO Training Boot Camps every three months at our central Leicester office.

What to expect

Sessions are both presentation-based (in the morning) and practical (each afternoon). Ideally, we would require you to bring your own laptop to ensure full participation. The agenda is as follows:

Day 1- Introduction

  • What is SEO? An introduction to SEO for beginners
  • A history of Google algorithm updates and their impact on SEO practices
  • Familiarisation with the ever changing search results pages
  • What Google is looking for in 2016

Day 2 – On page optimisation

  • Keyword research – keyword targeting – ongoing content / content marketing
  • You will create page plan for own site and ongoing content plan based on keyword research

Day 3 – Technical optimisation & tools

  • Why technical SEO is important, what to look for (common problems) and how to fix issues identified
  • Review of key technical tools to help assess your website – Google Search Console, Deep Crawl, Screaming Frog
  • Technical audit of own website and diagnosis of problems
  • Create technical recommendations report for your developers to action
  • You will set-up Google and Bing Search Console accounts if needed
  • Basic set-up of Google Analytics if needed

Day 4 – Link earning

  • Why links are important, history of link earning tactics that don’t put you at risk of penalisation, and how not to build links
  • Review of useful link tools (Moz, MajesticSEO, Ahrefs, Search Console)
  • You will undertake link profile analysis of own site and a top competitor sites
  • Creating a long-term link earning plan

Day 5 – Social & content

  • Growing importance of social in SEO (Networks good for outreach, influencer targeting and content amplification etc…) – Social tools
  • You will create integrated content marketing and social media plan specific to own industry and audience that fits in with Day 4 link earning plan
  • Writing blog content for SEO

What is required?

  • Please bring your own laptop for practical participation
  • If you have Google Analytics and Google Search Console accounts set up please ensure you have the relevant login details. If you don’t have these accounts we highly recommend setting them up prior to the course
  • Refreshments will be provided throughout the week
  • Accommodation is not included but please ask for local hotel recommendations
  • Unfortunately we can not offer free on site parking but can make local recommendations

For more information about Anicca's services, please visit www.anicca.co.uk

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Date and Time

Location

Anicca Digital Ltd

King Street

#2-14

Leicester

LE1 6RX

United Kingdom

View Map

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