Crafting Effective Communication for Animal Research:

We are pleased to invite you to participate in this essential workshop on mastering social media communication and public engagement for animal research. Hosted by the European Animal Research Association (EARA), this workshop is dedicated to enhancing the skills necessary for clear, empathetic, and impactful communication in the biomedical research field.

Why This Workshop?

In an era where transparency in animal research is paramount, EARA is leading the charge with targeted training sessions. These sessions are designed not only to foster openness and ethical communication in biomedical research but also to empower researchers and institutions to meet public and media expectations effectively.

Who Should Attend?

Biomedical Researchers
Science Communicators
Project Managers
Laboratory Animal Science Professionals
Institutional Communication Teams
Social Media Managers

Training Highlights:

Communicating Animal Research and Welfare - learn best practices for communicating about animal research, with a focus on the welfare of animals and the ethical considerations involved.
Proactive Communication - develop strategies for proactive communication, ensuring that your messages are clear, concise, and reach the right audiences before issues arise.
Website Content - discover how to optimize your institution’s website content to enhance transparency and effectively communicate your animal research practices to the public.
Dominating Social Media - master the art of social media by learning how to create engaging posts, infographics, and other content that effectively communicates your research and its importance.
Understanding Animal Activists Strategies - gain insights into the strategies used by animal activist groups and learn how to prepare your institution to respond effectively and ethically.
Crisis Communication - learn how to manage communication crises, particularly those related to animal research, and how to maintain trust and transparency in challenging situations.

Event Format

This workshop will be entirely online via Zoom and conducted in English.

Evaluation and Next Steps

Your feedback is crucial. Following the event, we will seek your input through surveys to continually refine and improve future sessions.

Don’t Miss This Opportunity!

Take the next step in mastering the art of social media and public engagement in animal research.

Pricing:

EARA Members: 2 per institution for free (first come, first served; see note ª); 3rd forward is €150.
Non-EARA Members: €200 each.

ªEARA members are entitled to two free workshop tickets every 12 months (year) across all EARA training offerings.

Animal Research for Science Communicators - September