This unique and engaging session will introduce animation and discuss how it can be one of the most powerful communication tools in any marketing campaign.
Gary and Daniel, of Carse & Waterman Productions, will explain the principles of animated marketing, social media integration, audience engagement and the possibilities of an advertising tool that has no creative limits. They will also break down many common myths and misconceptions about working with animation.
Lastly, the duo will also describe how animation will be used in the future alongside new technologies such as Virtual and Augmented Reality.
About Carse & Waterman Productions
Based in Stoke-on-Trent and founded in 2009 by Gary Carse and Daniel Waterman, the agency is made up of communication specialists who pride themselves on helping companies find personality within their own brands.
Their first project, back in 2009, was to create a music video for The Prodigy. Work quickly progressed to the production of animated advertising campaigns, with clients including Santander (with adverts featuring Lewis Hamilton), telecoms giant AT&T and the United Nations, as well as many small companies who were new to using animation.
Refreshments will be served on arrival.
Speakers: Gary Carse & Daniel Waterman: Carse & Wataerman Productions
Date and Time
Staffordshire University Leek Road Campus
Ashley Conference Centre
80 Leek Road