£253.79 – £753.86

Annual Conference 2019 | Boring Money

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etc.venues County Hall



United Kingdom

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Now in its 4th year, this year’s Boring Money Annual Conference will explore how customers have morphed from passive recipients to active shapers of content and products.

We’ll look at the science of ratings, reviews and likes; we’ll dig into customer-generated products; bring you the latest in what customers like and expect; and showcase what good looks like as direct investing evolves.

Our 2019 Annual Conference agenda:

Keynote Speaker

  • Nathalie Nahia, Author of Webs Of Influence

Nathalie will examine the ethics of data sharing, and how to successfully navigate rising expectations for personal ads, as well as demands for privacy

How to create a community - Panel Discussion

  • Richard Cook, Online Community Manager at Monzo Bank
  • Viktor Nebehaj, CMO of Freetrade
  • Simon Martin, Chief Commercial & Data Officer at Mumsnet

What makes a community-led business model successful?

CEO Interview

  • Martin Gilbert, Vice Chairman of Aberdeen Standard Investments (under invite)

Sarah’s Law and Wot Won It

  • David Dinsmore, COO of News UK (under invite)

As former editor of The Sun, David will examine the strength of the masses, the power of newspaper headlines and the responsibility of influence.

The Nine Faces of Influencer Marketing

  • Oliver Lewis, Managing Director of The Fifth (under invite)

‘Influencer marketing’ pro Oliver, will answer financial briefs using nine faces of influence to link brands with storytellers who resonate with their target.

Insights from our sponsor

  • Andy Masters, Partner at Deloitte

Your Customer is a Reflection of your Internal Culture

  • Andrew McMillan, Former Head of Customer Service at John Lewis

Former head of John Lewis’ demographic analysis Andrew, believes customer experience reflects internal culture. It can’t be learnt by unhappy companies

It’s About Language

  • Sven Hughes, Founder of Verbalisation

Strategic communications consultancy Verbalisation harnesses psychological & behavioural audience insights to help clients relate to customers better.

It’s About the Journey

  • Caroline Hughes, Co-Founder of Lifetise

Lifetise’s tools help users plan to afford their life goals. Playing out various life scenarios tangibly demonstrates how different choices impact personal goals.

Make It Feel Like Magic

  • Tim Jablonski, Product Director at EValue

Tim will use concepts from personalised video and goal planning, to explain complex investment pathways in a way which makes it feel like magic.

Fireside chat

  • Ross Dalzell, Head of Digital Investment Platforms at Barclays

Ross will discuss how to approach personalisation when you have so many
customers, with so many needs. And as a bank - what is your responsibility?

Trust, Power and PR in Financial Markets

  • Dr Clea Bourne, Senior Lecturer at Goldsmiths, University of London

66% of consumers say it’s important for brands to take public stands on social & political issues. Meanwhile finance fixates on ‘trust’ without gaining it.

The Beautiful Story of Ethical & Social Impact Investing

  • Jill Jackson, MD of The Big Exchange

Final Thoughts

  • Holly Mackay, CEO of Boring Money

Holly will tie together a summary of the day, highlighting some of the most striking learnings, stats and facts for us all to take away as a challenge!

Media Partners

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Check out Boring Money's other events at - www.boringmoneybusiness.co.uk/events

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