Another Level Business (CEO/MD Masterclass)

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Marriott Hotel

Peterborough Business Park

Lynch Wood



United Kingdom

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Event description



How to take your business to the next level and maximise top-line and bottom-line growth by developing new opportunities – limited to only 12 places!

This one-day masterclass is for ambitious directors and/or SME business owners (typically £1M+ to £20M annual turnover) and promises to be one of the fullest and most valuable days you’ll ever spend. We’ll be cramming the day with insightful and practical solutions that will change the way you think about your business forever – guaranteed! If you are frustrated with the reality and uncertainties of trying to grow and develop your organisation with built-in stability and sustainable levels of trade, then this unique masterclass event is for you.

EARLYBIRD OFFER: Just £275 plus VAT (ends 31st May 2019)


(Normally £475 plus VAT)

Outcomes and benefits from the Masterclass:

Come away with...

  • a clear definition of your value-chain and true business worth to help you win more of the right kind of customers
  • a defined strategy, plan or business priority project which will kickstart a process of profitable change and sustainable business growth
  • the definition of ‘people in partnership’ that will enable you and your team to succeed and build a more profitable and valuable business future
  • the knowledge, vision and confidence to transform your business at every level to achieve continual success and profitability

In more detail:

Woven into the day and using an inspirational selection of real-life experiences, we will bring the methodology of running a successful business to life and include the following elements:

  • Business DNA – what will you discover at the heart of your business being?
  • Industry expertise – why all businesses must stand out as experts in their field, regardless of size or turnover
  • Sustainable form – why business organisations must be fit for purpose and ready for change
  • Responsibility – learn how to empower your employees and stop them from defaulting to dependency
  • Being the brand – how everyone in your business should (and can) learn to 'live the brand', naturally
  • Unity decision making – why pacing progress at the pace of agreement is vital in any organisation
  • Integrity leadership – how to design systems that work for the benefit of everyone - customers, employees and shareholders
  • Value-adding roles – why all employees must be able to calculate their economic impact in order to add value
  • Organic growth – why ‘force-ripening’ or ‘over-trading’ can lead to business failure and how to avoid it without compromising growth
  • Sustainable profit – how to manage business wealth for the long-term sustainability of your organisation
  • Guardian investors – why seeking investment with business alignment is a major factor to achieving success
  • Being the best – why nobody can be the best without learning to be the best, including the directors

The shape and timing of the day:

08.30 - Registration and refreshments

09.00 - INTRODUCTION: The common purpose of every business in the economy. Understand the '3 x Entities' that make up every business and the importance of properly managing the relationship between them to achieve consistent and sustainable business performance.

09.30 - SESSION ONE: Define the fundamentals of your business DNA and business Raison D'etra how to use them to inspire and improve both top-line and bottom-line growth. Outline what customer excellence looks like and how to achieve fair-value in exchange.

10.45 - Break and refreshments

11.00 - SESSION TWO: Sustainable Trade and how to approach it in your business. Discover any gaps and missing opportunities in your current business model. Assess the profitability of the business in the context of market alignment now, and into the future.

13.00 - Networking Lunch

13.30 - SESSION THREE: How to create a culture of organisation-wide leadership and continuous improvement. Learn how to implement a no-risk process that anyone in the organisation can use to create, develop and test-drive new opportunities for little or no cost to the business.

14.45 - Break and refreshments

15.00 - SESSION FOUR: Being 'on top of role' and how to take your team and your business to ‘Another Level’. Learn how to get the best from your team by helping others to be 'on top of role' whilst being fulfilled, happy and managing business priorities effectively.

16.30 - CLOSING SESSION: Summary and Actions

We’ll wrap up the day by looking at your immediate business issues and how you can use the day’s learnings to get you and/or your team to implement a strategy that will achieve long-term business intention and assure your business future.

17.00 – Close

What you get for your money:

  • A whole-day’s inspirational masterclass summarising all that we have learned in helping people in businesses like yours over the past 15+ years. This isn't what they teach you at business school!
  • The insight and tools to take back to your business that will enable you to instantly set about 'transforming' the level at which you are doing business through you and your team.
  • A personal one-to-one follow-up coaching session to ensure the day’s learnings stick and are proving practical in ‘real-life’!
  • Hot or cold buffet lunch and networking opportunity with other likeminded businesses.
  • OUR GUARANTEE! If you are not completely satisfied that you can generate genuine additional value in your business by the end of the workshop, we'll refund every penny!
  • BOOK TODAY: This unique event is limited to a maximum of 12 delegates!
  • EARLYBIRD OFFER: Only £275 plus VAT (ends 31st May 2019). Normally £475 plus VAT.

Feedback from previous attendees…

“An amazing day, which has made me look at my business in a whole new light”

“This is the best development day I have ever attended in all of my career”

“I now have a strategic alliance with a major client, which has made my business so much more stable”

“Affordable? You can’t afford not to”


28+ days ahead of the event - 50% refund

Less than 28 days ahead of the event - 0% refund


Managing Director and programme leader, Richard Uglow, left the Armed Forces as a Second Lieutenant in 1986 and started his early career working in some of the largest companies in the UK. He was heading a production unit within Cadbury by the time he was 23 and achieved the role of Commercial Director at Geest UK by his early-30s. Richard is a qualified accountant, holds a BSc.Hons and is an NLP Master Coach, with experience in production and financial management, plus extensive understanding of both scale-up and turnaround businesses. In 2001, Richard founded Enrichyou which specialises in business management and leadership development.

Co-director, Andrew Whittaker, started at the other end of the business spectrum by co-founding his own direct marketing business straight out of college, where he qualified with an HND in business administration. Andrew profitably grew his business from nothing to over £2.5M turnover before successfully selling his stake in 2005. During this time, he further qualified as a Member of the Chartered Institute of Marketing (MCIM) and was a founder member of the UK Direct Marketing Association (DMA). Andrew now works as a business coach-consultant and applies his extensive experience to help businesses grow effectively by developing their commercial success through 'value-chain' and customer-focused strategies.

Our series of events are designed to inspire, motivate and educate - in equal measure - to bring long lasting top-line and bottom-line financial improvements, and help you assure long-term commercial success for your organisation! Since 2001, Enrichyou has helped businesses of all sizes onto profitable and sustainable growth paths and delivered over £350 Million of client recorded added value, with a 100% record on client requested outcomes. 100s of directors and leaders have been developed to deliver sustainable economic value, along with 1000s of managers transformed into leaders.

It is from this history and combined commercial know-how that the Enrichyou team aim to transform the way we do business into one founded on principles of integrity and long-term sustainability. Their experience and vision is utterly unique and pioneering.

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Marriott Hotel

Peterborough Business Park

Lynch Wood



United Kingdom

View Map

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