£462

APG Extended Workshop | How to do Integrated Planning

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Location

Central London TBC

London

United Kingdom

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Refund Policy

No Refunds

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Description

APG Extended Workshop | How to do Integrated Planning

Course Description

Life is complicated for planners, with mass fragmentation, lack of time, feeding the content beast and proliferating channels.

And what do you do if you’re working in a particular discipline, and have to make sure your piece of the communications puzzle is strategically thought through.

You need to have a grip on all the channels, how they work, and how the disciplines come together. And deal with questions like:

  • What SHOULD your Instagram strategy be?

  • How can you produce work for that programmatic activation that doesn’t just animate the print ad?

  • Could that PR survey become the basis for your overall strategy?

  • How does any of it link to the business strategy?

This APG extended Workshop is run by Will Humphrey, Strategy Director at Digitas UK and Oliver Feldwick, Head of Innovation at The&Partnership.

What does it cover?

  • An introduction to the principles of integrated planning

  • Some 'war stories' from the front line of integrated planning with lessons learned

  • A series of practical guidelines and ways of working that will help shape your approach to problem solving, and some have-a-go exercises

  • Working through a live example from first principles to the shape of a strategy, with feedback and the chance to talk through your and other peoples' approaches

  • A series of essential but applicable lessons that you can use at your desk, on your clients, the next day.

Who is it for?

This is going to be super useful to mid-weight planners and strategists working on multi-disciplinary teams across agencies and disciplines, who want to learn more about how to navigate the complex world of multiple changing channels and competing channel-based strategies. It's designed to help you get a grip on the problems and see a way through with clear strategic principles and lots of practical advice.​


Sarah Newman APG Director




Information

Price

£385+VAT*

*APG Membership is required.

Date

Thursday 26th September

Time

9am – 4pm

Venue

Central London TBC




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Date and Time

Location

Central London TBC

London

United Kingdom

Refund Policy

No Refunds

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