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APG Noisy Thinking | Do we need target audiences any more?

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Google HQ

1 St Giles High Street

London

London

WC2H 8AG

United Kingdom

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APG Noisy Thinking | Do we need target audiences any more?

What do you think? There seems to be an increasing fragmentation of thinking on users and target audiences: Customers, journeys, media segmentations, user experiences; they all come from different perspectives and often generate very different outcomes. And from a cultural/political point of view questions around audiences and targeting are a massive theme coming out of the US election and our referendum. So we’d like to open the lid on all of that and poke around to see what going on, what the trends are, and what the different ‘interest groups’ think. We’ve invited 5 excellent practitioners to give us their point of view:


Lucy Jameson – Former CSO and CEO at Grey, now a temporarily semi-free agent
Frank Durden – CMO Binatone
Verra Budimlija – CSO MEC
Andy Davidson – MD Flamingo
Will Whalley – Brand Planner Google


But we’re just as interested in yours.
At the event we’ll ask each of them to speak for 5 minutes and then we’ll open it out to the audience to comment and feedback.


We’ll be musing on things like how relevant is the traditional creative brief target audience thinking in the era of micro targeting and UX ‘personas’ and the apparent growing dominance of the media agency segmentation? And what about the Cambridge Analytica-style approach to individual targeting? Is it a ‘thing’ or a brilliant piece of promotional propaganda? What is and isn’t useful? What do creatives need or want to know? How far should you reach into the specificity of channel up front? How should you approach target audience thinking when your campaign is entirely digital or when it’s a mix? What’s the difference between a target audience and a persona? Is enough to just to meticulously plan the customer journey?

Sarah Newman APG Director

APG Noisy Thinking in association with Flamingo



Date: Wednesday 26th April 2017

Time: Doors open 6pm. Talk will start at 6.30pm sharp

Venue: Google HQ, 1 St Giles High Street, London WC2H 8AG

Tickets: Entry by ticket only. APG Members free, Non Members £35+vat
*these tickets are non-refundable

*Noisy Thinking remains free to active APG Members and Members take priority. We will be offering a small number of Non-Member tickets on a first come, first served basis (These tickets are non-refundable). If you have a Member's ticket and can't come, please let us know so we can release your ticket to another Member.

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Location

Google HQ

1 St Giles High Street

London

London

WC2H 8AG

United Kingdom

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