APG Noisy Thinking: What should we be measuring in 2026 and why?

APG Noisy Thinking: What should we be measuring in 2026 and why?

Tuesday 11th November | 6pm-8pm GMT | Live at Leo Burnett, London

This is a live event with some brilliant speakers to bring you new thinking and ideas for 2026..

We all know that briefs have to start with proper objectives, with measurement and KPIs agreed upon up-front. That’s like telling strategists to eat their greens.

But we do want to open people’s eyes to what great measurement can be: Fun, fascinating and a chance to add real strategic value.

It’s not just brand tracking from one big company, or ad testing from everyone’s favourite emotional ad testing system, but a living, breathing, dynamic world which you can think about creatively too.

So we’re calling in the experts to APG Noisy Thinking to give short, fun, 5-minute talks with a chance to ask lots of questions.

Tom Roach of Jellyfish on what’s happening now that a new audience - LLMs - are mediating our work

Sammy King of TikTok on living social insight and how to use it

Jared Tanna of Canvas8 on what you can learn and apply from cultural dynamics

Joy Talbot of Analytic Partners on the power of holistic measurement and storytelling

Josh Bullmore of Leo Burnett, as host of the evening

You’ll take away some genuinely new ideas and a lot of practical ideas and tips you can relate immediately to your work.

Event Details:

Date: Tuesday 11th November 2025

Time: 6pm-8pm GMT

Location: Leo Burnett, 40 Chancery Lane, London, WC2A 1JA

Tickets*:

APG Members = £7.50+vat

Non-members = £40+vat

*tickets are non-refundable

Event Timings:

6pm: Doors open

6.30pm-7.30pm: Main event

7.30pm-8pm: Drinks and networking