APG Noisy Thinking | Why did we stop thinking beyond next week
Noisy Thinking is back on 18th October and this time we’re asking questions about long and short term thinking. The IPA and Peter Field’s excellent report suggests a shift to short-termism and a drop in budgets in the wake of the global economic crisis are eroding the link between creativity and effectiveness. Digital and social channels encourage iterative strategy and a focus on the here and now. How are our brains responding to this change? What has happened to our attention span? Is it true that we’re stuck in the short term, and if so what can we do about it?
We’re going to look at the question from three different perspectives. Dr Guido Orgs is a psychologist at Goldsmiths who has done post doctoral research in cognitive neuroscience. Richard Shotton is Head of Insight at ZenithOptimedia and interested in how we apply psychology and behavioural economics to advertising to make it more effective, and Bogdana Butnar is Head of Strategy at Poke and engaged day to day in the application of strategy to primarily digital campaigns. She may disagree with the question.
Sarah Newman APG Director
APG Noisy Thinking in association with Flamingo
Date: Tuesday 18th October 2016
Time: Doors open 6pm. Start at 6.30pm
Venue: Google HQ, 1 St Giles High Street, London WC2H 8AG
Tickets: Entry by ticket only. APG Members free, Non Members £35+vat
*Noisy Thinking remains free to active APG Members and Members take priority. We will be offering a small number of Non-Member tickets on a first come, first served basis (These tickets are non-refundable). If you have a Member's ticket and can't come, please let us know so we can release your ticket to another Member.